Archive for month: December, 2017
18.12.2017 │Göttingen – Marketing for Yum! Brands
On Monday, 18.12.17, Benjamin Schoderer, Digital Marketing Manager at Yum! Brands South Africa, will report on digital marketing strategies for PizzaHut, KFC and other Yum! Brands at the invitation of Professor Riekhof at PFH Göttingen.
Location:
PFH Private University Göttingen
Weender Landstraße 3-7
37073 Göttingen
Registrations for guests please by email to:
Does Deutsche Bahn need a new pricing strategy?
As reported by the Süddeutsche Zeitung in its edition of December 5, 2017, Deutsche Bahn wants to work on its pricing strategy and differentiate its ICE prices more. Planned are price adjustments depending on both the speed of the trains and the utilization.
Pricing expert Professor Hans Christian Riekhof says: “It makes a lot of sense to include the speed of the ICE in the pricing, because the passengers get to their destination noticeably faster. As for the utilization-dependent price differentiation of the routes of plus or minus 4.9%, this range is much too small in my estimation.” Professor Riekhof advocates that DB conducts benchmarking with other industries, such as the musical business or airlines. There has been a much more pronounced time-dependent price differentiation for years. “Revenue potentials are being given away here,” says the pricing specialist.
Photo: www.pixabay.com
11.12.2017 │Göttingen – 3D-Printing (BASF)
On Monday, 11.12.2017 at 6 pm, Felix Hapke, Marketing Manager 3D Printing at BASF, will speak about this highly current technology and its marketing at the invitation of Professor Riekhof at PFH Göttingen.
Location:
PFH Private University Göttingen
Weender Landstraße 3-7
37073 Göttingen
Registrations for guests please by email to:
Further Press Resonance on the Göttingen Alumni Day
In the Hessian Lower Saxony General (HNA), the follow-up report on the first alumni day of the Private University of Göttingen appeared. The article in the original wording follows.
Former students share experiences
Alumni and their tips for life after graduation
By Andreas Arens
Göttingen. At the alumni day on the campus of the PFH Private University of Göttingen, former and current students were able to make personal contacts and exchange ideas.
What are the most important messages that alumni have taken from their studies at the PFH? What do they particularly value when selecting employees? What current challenges do they face and what do they absolutely want to impress upon today’s students? These questions were addressed by six former students of the graduating classes from 1999 to 2014 in their lectures and in a subsequent panel discussion.
“The last 20 years have shown that studying at the PFH is the starting point for lifelong friendships, sponsorships and even some marriages. With this event, we want to bring people back to this place again and again to tighten the PFH network even more,” said Prof. Dr. Frank Albe, President of the PFH and one of the initiators of the alumni day, at the welcome.
In their lectures, the six alumni Xenia Seidel, Gordon Martin, Tilo Osten, Christoph Vogt, Luana Theodoro da Silva and Rainer Lehmann not only addressed the advantages of the PFH’s study concept, but also gave the current students valuable tips for life after graduation.
Photo:
The speakers of the Göttingen Alumni Day (from left): Rainer Lehmann, Gordon Martin, Xenia Seidel, Christopher Vogt, Luana Theodoro da Silva, Tilo Osten and co-initiator Prof. Dr. Hans-Christian Riekhof. Photo: PFH
Link to the HNA article: https://www.hna.de/lokales/goettingen/goettingen-ort28741/alumni-und-ihre-tipps-fuers-leben-nach-studium-9414477.html
The Attack of the Discounters
On 29.11.17, Handelsblatt reported on the attack and expansion strategy of the discounters. Cheap chains like Zeeman, Rusta, Primark and Action are expanding in the German market. Why does the discount segment still seem to promise growth?
Pricing expert Professor Hans Christian Riekhof says: “Discount shopping is and remains a basic pattern of the consumer, which aims at satisfying a clearly defined need, and as simply and uncomplicatedly as possible. What we should not overlook: the same consumer buys later also in other stores, where it is about the ambience, the selection, the little luxury. And that is no contradiction at all.”