Archive for month: September, 2017
15.11.2017 │Hamburg – Lecture “Underestimated Pricing”
Pricing is the most important profit lever in a company. Why is it that this aspect is still underestimated in so many companies? These and other topic-specific questions are addressed by marketing and pricing expert Prof. Dr. Hans-Christian Riekhof in the lecture “Why strategic pricing is neglected in many companies” on November 15 at the AGA Northern German Business Association Wholesale – Foreign Trade – Service e.V. in Hamburg.
Other topics:
- Pricing must be cross-departmental and therefore becomes complicated – how do you manage the complexity?
- Pricing requires research – how to avoid endless debates about the “right” price?
- Pricing strategies require consistency in implementation – how to develop clear pricing roadmaps for individual business areas?
- Pricing strategies must be measured – what contribution do pricing scorecards make?
A discussion round is planned after the lecture.
Professor Riekhof teaches International Marketing at the Private University of Göttingen. For 15 years, he has been conducting empirical studies on pricing and advises international corporations as well as medium-sized companies on the review of their pricing strategy, the optimization of pricing processes and the introduction of efficient price controlling. Previously, he was responsible for pricing topics as a marketing director in the Otto Group and as a business unit manager in Beiersdorf AG.
Venue:
AGA Northern German Business Association Wholesale – Foreign Trade – Service e.V.
Kurze Mühren 1
20095 Hamburg
Date:
November 15, 2017
2:30 pm
For more information, visit: www.aga.de
09.11.2017 │ Göttingen Alumni Day with Trend Research Lecture
The Göttingen Alumni Day is being held for the first time on 17.11. and 18.11.2017 by the PFH Göttingen. At 10.30 a.m. on 17.11., Dr. Hans-Christian Riekhof, Professor of International Marketing at PFH, will give a lecture on trend research. He will discuss the technological developments we should expect.
The idea behind the Göttingen Alumni Day, as summarized by Prof. Dr. Frank Albe, President of PFH, is: “Networks are becoming increasingly important – and not just since the advent of digital channels like LinkedIn, Xing or Facebook. Let’s continue to develop our personal PFH network!”
Started in 1995, the PFH Göttingen now counts over 4000 alumni 22 years later. The first Göttingen Alumni Day is aimed at them, to which the PFH invites on 17 November 2017. The shared study time is a phase of life in which personal contacts are made, important experiences are gathered and responsibility for one’s own successes and failures must be taken.
Dr. Hans-Christian Riekhof, the first appointed professor of PFH, together with the PFH President Prof. Dr. Frank Albe, initiated this day. They were able to win seven alumni of the management courses from the graduation years 1999 to 2014 for the design of the program. They will report on the challenges of their current professional responsibility, but also provide insight into the course of their very different careers: founder – entrepreneur – manager.
Everything about the program, the speakers and registration can be found at the following links:
pdf-Flyer
www.pfh.de/veranstaltungen/goettinger-alumnitag
Event location:
PFH Göttingen
Weender Landstraße 3-7
37073 Göttingen
Date:
17. 11. 2017
(Start with get-together and breakfast at 9.30 a.m.)
18.11.2017
PFH breakfast: Insights into university development at 10.00 a.m.
05./06.10.2017 │ Hamburg – Last Pricing Seminar of the Year
Prepare now for the 2018 pricing round! The last pricing seminar of the year with Professor Riekhof in Hamburg will take place on 05. and 06. 10.2017. There are still a few places left. You can register here!
One of the biggest profit levers is still the price. However, using price as a strategic lever for more value creation requires a long-term concept. In this seminar, participants learn to formulate the building blocks of a long-term pricing strategy, to check the processes of pricing, not to leave price communication to chance and to introduce effective price controlling. Case studies and practical examples are used to examine how companies build high price competence instead of getting involved in every price fight.
You can read here how participants judge this very practice-oriented seminar.
10.10.2017 │Göttingen – Lecture “Concepts for Higher Value Creation through Intelligent Pricing Strategies”
In many companies, marketing is primarily about two aspects: On the one hand, brand and corporate communication, on the other hand, product management. Pricing is too often of secondary importance. However, the price is a very important factor for profit maximization – and also for customer satisfaction. It is important to determine the price for an offer that corresponds to the customer’s appreciation.
“Studies show that the potential to increase prices is greater, the more the value created for the customer is included in the price determination. Pricing is the most underestimated marketing tool in practice”, knows Prof. Dr. Hans-Christian Riekhof. Using price as a strategic factor for more value creation is used little by decision-makers in marketing and sales.
Prof. Dr. Hans-Christian Riekhof will speak about pragmatic ways to a successful pricing strategy on Tuesday, October 10, 2017 at 7:00 p.m. in Göttingen at the Hotel Freizeit In. The Marketing Club Göttingen as the organizer asks for registration by October 4, 2017 at the latest.
Date of Prof. Riekhof’s lecture:
Tuesday, October 10, 2017
7:00 p.m.
Get together from 6:30 p.m.
Location:
Hotel Freizeit In, Dransfelder Straße 3, 37079 Göttingen