Dates for the Pricing Seminar 2016 are set
/0 Comments/in Unkategorisiert/by Jürgen KettlerThe dates for the Pricing Seminar 2016 are set. Interested parties can now register for the two-day intensive seminar by and with Professor Riekhof. There are 3 dates available in Hamburg:
11. and 12. February 2016
15. and 16. September 2016
08. and 09. December 2016
Further information and the registration can be found here
Pricing-Newsletter No. 1 (2016): Pricing – the underestimated marketing tool
/in Pricing Newsletter/by Prof. Dr. Hans-Christian RiekhofJetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.
Book Tip No. 16 (2016): The Discovery of Patience: Perseverance Beats Talent
/0 Comments/in Book recommendations/by Prof. Dr. Hans-Christian RiekhofFree expert knowledge on pricing delivered to your inbox regularly
Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.