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“What am I looking for in the media, and what am I willing to pay a premium price for? … For the refinement of what I already know as news.”

– Meckel, M.: “Human instead of machine”, in: Handelsblatt (2014), No. 52, p. 72.

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.