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Katharina Hoppe reports in Göttingen at the PFH on how Douglas is strategically aligning itself with digital products in a world of dramatic changes.

02.12.2019│Göttingen – Development of digital products at Douglas

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With Douglas, the Private University of Göttingen (PFH) has another high-profile company as a guest. Especially the stationary retail trade is facing radical changes in the coming years. Not only Amazon is making life increasingly difficult for many retailers. Overall, the digitalization of our lives leads to phenomena such as Cross Channel Retailing, Location Based Marketing, Influencer Marketing or also Social Commerce.

The large beauty retailer must assert itself in a world of dramatic changes. Digital products play a strategically extremely important role. Katharina Hoppe, Head of Product Management and Innovations at Parfümerie Douglas GmbH, is responsible for exactly this topic and reports on it in her lecture. She is an alumna of the PFH Göttingen and studied marketing with Professor Hans-Christian Riekhof at the time.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon, 02.12.2019, 18:00 – 19.30 hrs

The PFH is looking forward to welcoming interested parties this evening, external guests are welcome. The event is free of charge. Registration is required, please by mail to Wieschollek@nullpfh.de.

The photo advertises the new Douglas app with the “Beauty Mirror”, which allows you to create a personal virtual make-up look with over 1000 products from the online shop.

Photo: Douglas

Discover more exciting marketing lectures in the PFH semester program

Exciting Lectures in the PFH Winter Semester Program

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For the winter semester 2019/2020, the PFH Private University of Göttingen is again offering an attractive program with a series of exciting external lectures. From October 22, 2019, managers, consultants, and scientists are guests at the PFH, who provide informative and educational insights on the respective evenings.

Among the speakers are Prof. Dr. Ricardo Torres from the University of Havana with an insight into Cuba’s economy after Castro. Kai Ostendorf (Wilhelm Fricke SE) as a wholesaler illuminates the implementation of a pricing tool in the B2B environment. Dr. Manuel Vermeer, Sinologist and consultant for Asia business, and Dr. Mohammed Ali Seiraffi, Vice President Handling Frankfurt at Lufthansa Cargo Center, report on opportunities and challenges in multinational corporate management. Andreas Stauber, Pricing Manager at Fielmann, reports on the introduction of a new pricing system in retail, Douglas product manager Katharina Hoppe lectures on the development of digital products in the perfume chain and Gunar Splanemann (Mast-Jägermeister SE) provides insights into current drinking habits.

All lectures, dates and further information can be found in our pdf file.

Registrations at the PFH, Weender Landstraße 3-5, 37073 Göttingen, at wieschollek@nullpfh.de