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Customer groups

Pricing-Newsletter No. 94 (2025): Customer Groups as a Building Block of Pricing Strategy

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Different customer types have a very different willingness to pay a certain price. This pricing newsletter sheds light on why it can be a success factor for companies to integrate customer group models into their pricing strategy.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

In verschiedenen Branchen tauchen auch im B2B-Bereich innovative Pricing-Modelle auf. Heidelberger Druck etwa bietet den Kunden ein Pay Per Use Modell an. Das Unternehmen Winterhalter als Hersteller von Spülmaschinen für die Gastronomie nennt sein Pay Per Use Modell „Pay per Wash“. Das Interview mit dem CEO Ralph Winterhalter bietet spannende Einblicke in die Transformation eines Geschäftsmodells.

Pricing-Newsletter No. 72 (2023): From Pay Per Use to Pay Per Wash: an innovative pricing model for the B2B sector

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In verschiedenen Branchen tauchen auch im B2B-Bereich innovative Pricing-Modelle auf. Heidelberger Druck etwa bietet den Kunden ein Pay Per Use Modell an. Das Unternehmen Winterhalter als Hersteller von Spülmaschinen für die Gastronomie nennt sein Pay Per Use Modell „Pay per Wash“. Das Interview mit dem CEO Ralph Winterhalter bietet spannende Einblicke in die Transformation eines Geschäftsmodells.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

Pricing is one of the most underestimated tools in marketing. Therefore, the potential for sustainable value creation often remains unnoticed. With this two-day pricing seminar, pricing specialist Professor Hans-Christian Riekhof provides the know-how on how companies can optimally align their pricing strategy.

Pricing Seminar on 22.06/23.06.2023 in Hamburg

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Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation often remains largely unnoticed. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.

In this two-day, practice-oriented intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible, practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory conveyed, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.

Early registration is recommended as places are limited.

Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/

More information at: www.unicconsult.com/pricing-seminar

The Economic Juniors of Lübeck, Ostholstein and Segeberg invite you to the speaker event "Strategic Pricing - Value Creation through Intelligent Pricing Strategies" on Thursday, July 13, 2017. Admission is at 6:30 PM. The event at Landhaus Carstens, Strandallee 73, in 23669 Timmendorfer Beach, includes two lectures: At 6:45 PM, Prof. Dr. Marc Oliver Opresnik (Opresnik Management Consulting, FH Lübeck and European Business School London) starts with the lecture "Negotiation Management". Subsequently, from 7:45 PM to 8:15 PM, Prof. Dr. Hans-Christian Riekhof, (Managing Partner of UNICconsult Strategy Development GmbH, International Marketing PFH Private University Göttingen) gives the lecture "Strategic Pricing - Value Creation through Intelligent Pricing Strategies". Afterwards, from 8:30 PM-9:00 PM, a Come Together with buffet (finger food) is planned. Venue: Landhaus Carstens Strandallee 73 23669 Timmendorfer Beach Date: Thursday, July 13, 2017 Admission: 6:00 PM

13.07.2017 │Timmendorfer Beach – Lecture “Value Creation through Intelligent Pricing Strategies”

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The Economic Juniors of Lübeck, Ostholstein and Segeberg invite you to the speaker event “Strategic Pricing – Value Creation through Intelligent Pricing Strategies” on Thursday, July 13, 2017. Admission is at 6:30 PM. The event at Landhaus Carstens, Strandallee 73, in 23669 Timmendorfer Beach, includes two lectures: At 6:45 PM, Prof. Dr. Marc Oliver Opresnik (Opresnik Management Consulting, FH Lübeck and European Business School London) starts with the lecture “Negotiation Management”. Subsequently, from 7:45 PM to 8:15 PM, Prof. Dr. Hans-Christian Riekhof, (Managing Partner of UNICconsult Strategy Development GmbH, International Marketing PFH Private University Göttingen) gives the lecture “Strategic Pricing – Value Creation through Intelligent Pricing Strategies”. Afterwards, from 8:30 PM-9:00 PM, a Come Together with buffet (finger food) is planned. Venue: Landhaus Carstens Strandallee 73 23669 Timmendorfer Beach Date: Thursday, July 13, 2017 Admission: 6:00 PM