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Pricing issues are not often enough on the agenda in corporate controlling - yet the price is the most effective profit driver in most companies. In a guest contribution on the C4B platform, pricing expert Prof. Hans-Christian Riekhof illuminates this topic.

Guest Contribution on C4B: Pricing is Too Rarely a Topic in Controlling

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The price is the most effective profit driver in most companies. However, pricing issues are not often enough on the agenda in corporate controlling. This is what pricing expert Prof. Dr. Hans-Christian Riekhof says – his experiences and observations from numerous studies and pricing projects confirm this.

In a guest contribution on the “Competence for Business” (C4B) platform, he illuminates the topic of price controlling. Under the title “When will controlling finally do its homework in price controlling?” he explains, among other things, which pricing issues controlling should provide answers to and which pricing topics should be on the agenda of the chief controller.

You can read the article in full length under the following links:

https://lnkd.in/eBigQNU9

https://c4b-team.de/c4b-blog/wann-macht-das-controlling-endlich-die-hausaufgaben-im-preis-controlling-ein-gastbeitrag-von-prof-dr-hans-christian-riekhof/

You can also find more information on the topic here:
Pricing-Newsletter No. 45 (2022): When will controlling finally do its homework in price controlling?

Pricing is one of the most underestimated tools in marketing. Therefore, the potential for sustainable value creation often remains unnoticed. With this two-day pricing seminar, pricing specialist Professor Hans-Christian Riekhof provides the know-how on how companies can optimally align their pricing strategy.

Pricing Seminar on 22.06/23.06.2023 in Hamburg

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Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation often remains largely unnoticed. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.

In this two-day, practice-oriented intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible, practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory conveyed, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.

Early registration is recommended as places are limited.

Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/

More information at: www.unicconsult.com/pricing-seminar

Strategic Pricing – What can be learned from the empirical study on “Inflation Pricing”? In his lecture at the Business Club Hamburg on March 21, 2023, Professor Dr. Hans-Christian Riekhof explains the results of the recently published much-noticed study "Inflation Pricing. Empirical Study of the PFH Göttingen 2022".

21.03.2023 │ Hamburg – Business Breakfast: Strategic Pricing – What can be learned from the empirical study on “Inflation Pricing”?

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Where:
Business Club Hamburg
Elbchaussee 43
22765 Hamburg

When:
Tuesday, March 21, 2023
09:00 – 11:00 AM

Topic/Speaker:

For more than 20 years, Professor Dr. Hans-Christian Riekhof has been researching the topic of Pricing. His empirical studies show where companies can improve pricing processes. For many years he has also been writing the monthly appearing Pricing Newsletter “Riekhof on Pricing”. His approximately two-hour lecture highlights the recently published much-noticed study “Inflation Pricing. Empirical Study of the PFH Göttingen 2022”.

Cost:
With your binding registration, a contribution of 24.00 euros per person is associated. The contribution includes a business breakfast, water and all hot drinks.

Registration:
https://www.bch.de/veranstaltungen/business-fruehstueck-strategisches-pricing-was-kann-man-aus-der-empirischen-studie-zum-inflation-pricing-lernen/

Pricing expert Hans-Christian Riekhof answers questions in an interview in the current issue of the "Review for the Food Retail Trade". In times of rising costs, melting margins and digital processes in food retailing, the question is exciting as to how discounts can be used more targeted and personalized.

Review for the LEH: Interview with Pricing Expert Riekhof

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In the current issue of the Review for the Food Retail Trade, pricing expert Hans-Christian Riekhof is interviewed. The focus is on pricing. In times of rising costs, melting margins and digital processes in food retailing, the question is exciting as to how discounts can be used more targeted and personalized, it says in the preface. Because a strategy like “Three percent for all” is not the right way, says pricing expert Hans-Christian Riekhof. And he also has solutions ready for the service topic of instore navigation. Riekhof is always amazed that retail companies currently have so little data knowledge about customers in the store.

Links:

Full article in the Review for the LEH:
– RUNDSCHAU for the Food Trade 12/2022

Full article as pdf:
– RUNDSCHAU for the Food Trade 12/2022, Pages 22-25

More on the topic of Instore Navigation:

www.locandis.de
Instore Navigation – Guidance in indoor and outdoor areas

The new dates, all of which will take place in Hamburg, are here: on 23/24 March 2023, 22/23 June 2023, 05/06 October 2023 and on 30 November/01 December 2023. There are some changes for 2023. Reserve your participation now!

New Pricing Seminar Dates for 2023 are here

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The new dates, all of which will take place in Hamburg, are here: on 23/24 March 2023, 22/23 June 2023, 05/06 October 2023 and on 30 November/01 December 2023.

From 2023, the participation fee will change to 1,680 € plus VAT. A withdrawal is free of charge up to 6 weeks before the event, after which only a replacement participant can be named. Also new from 2023: The early bird price (as before) 1,280 € plus VAT. The bookings at the early bird price are now no longer cancellable, but a replacement participant can be named at any time for the booked seminar date.

Book now for 2023 the Pricing Seminar with the Pricing Expert Professor Riekhof!
https://www.unicconsult.com/pricing-seminar/anmeldung-zu-den-seminaren/

More information about the seminar at:
https://www.unicconsult.com/pricing-seminar/

 

The Hessian-Lower Saxony General Newspaper reports on impending massive price increases that many companies are planning. The newspaper refers to the results of the current empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

HNA addresses PFH’s Inflation-Pricing Study

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The Hessian-Lower Saxony General Newspaper refers to massive price increases in companies and refers to the empirical study on inflation pricing, which pricing expert Prof. Hans-Christian Riekhof and Julian Reutel 2022 have created for the PFH Private University of Göttingen.

The key facts quoted here: 82 percent of companies plan to pass on the price increases for raw materials and preliminary materials to their customers. More than 60 percent of the companies surveyed want to implement price increases in the double-digit range, 15 percent of the companies are even aiming for price increases of 20 percent and more. 72 percent of these companies can even imagine a second price increase in 2022. For the companies there is a “considerable need for action”, concludes PFH professor for international marketing, Hans-Christian Riekhof.

Further links:

Complete article:
https://www.hna.de/lokales/goettingen/goettingen-ort28741/studie-viele-unternehmen-planen-massive-preiserhoehungen-91821311.html

Pricing study on inflation pricing – Riekhof/Reutel, PFH 2022:
https://www.unicconsult.com/referenz/riekhof-reutel-inflation-pricing-empirische-studie-der-pfh-goettingen-2022/

The magazine SpringerProfessional picks up on the inflation-pricing study of the PFH Private University of Göttingen. Pricing experts Prof. Riekhof and Julius Reutel have investigated how companies are dealing with the current price increases and how they are passing on price increases to their customers.

SpringerProfessional reports on Inflation-Pricing Study

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Under the title “Many companies are turning the price screw”, the magazine SpringerProfessional picks up on the inflation-pricing study of the PFH. The empirical study of the PFH Private University of Göttingen, created by the pricing expert Prof. Riekhof and Julius Reutel, investigates how companies are dealing with the current price increases and how they are passing on price increases to their customers.

Pandemic-related lockdowns, supply shortages and extreme price jumps on the energy side have left their mark in sales, especially in medium-sized companies, in recent weeks and months, the magazine writes. The price trend at all levels currently only knows one direction: upwards. This now calls for innovative pricing models. Figures from the cross-industry study of the Private University of Göttingen (PFH) make it clear where the journey is going.

More than 60 percent of the companies surveyed therefore want to pass on double-digit price increases to their customers this year, 15 percent are calculating price surcharges of 20 percent and more, 82 percent are passing on price increases that occur in raw materials and preliminary materials, and 72 percent even expect a second price increase this year. “The larger the company in terms of sales, the higher the approval,” the article says.

One of the surprising results of the study: Above all, new customers will be affected by the price adjustments of the manufacturing companies. According to 35 percent of the companies, prices for new customers will be screwed up above average.

The study is based on a standardized online survey, which was accessed by more than 1,100 people from medium-sized to large companies and of which 163 evaluable questionnaires were taken into account.

Further links

Full article:
https://www.springerprofessional.de/pricing/vertriebsmanagement/viele-unternehmen-ziehen-im-vertrieb-die-preise-an/23470916

How are price increases being implemented in the current times of inflation? Are the responsible executives prepared for "Inflation Pricing"? Do they act quickly and decisively enough, with a strategic concept, differentiated in the price increases? The current study by PFH Private University of Göttingen on "Inflation Pricing" provides insights.

PFH Study “Inflation Pricing”: How do companies implement price increases?

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Price increases have been a highly topical and also sensitive issue for months. Shortages of electronic components, drastic price increases for many materials, exploding sea freight rates, price increases due to the war in Ukraine for gas, oil and electricity, at the same time wage demands by trade unions in unusual magnitudes: This is the environment in which companies have to pass on their increased and presumably also further increasing costs to their customers.

But how are such price increases implemented? Are the responsible executives prepared for “Inflation Pricing”? Do they act quickly and decisively enough? Do they have a strategic concept for the procedure? How differentiated do they implement price increases?

Price adjustments have always been a strategically important component of a comprehensive pricing strategy. They are at the center of the present study, in which we have focused for the first time on a single pricing process, namely price adjustments.

The study is available for free download at the following link:
https://www.unicconsult.com/wp-content/uploads/2022/08/PFH.BRO_.130.220830_Studie_InflationPricing_RZ_web.pdf

Photo: Simon Kadula, pexels.de

Rarely have companies faced such challenges in pricing as they do now. The next two-day intensive pricing seminar with pricing expert Prof. Dr. Hans-Christian Riekhof will take place in Hamburg on 30.09./01.10.2022.

Pricing Seminar on 30.09/01.10.2022 in Hamburg

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Pricing is one of the most underestimated marketing tools. It contains a frequently neglected potential for sustainable value creation. Many companies still lack a long-term strategy to deal with the daily, sometimes complex aspects of the pricing process.

In this two-day practical intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible practical methodological framework, a “toolbox”, in which, among other things, 4 levers for increasing the pricing competence of companies are highlighted. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Participants, who can come from a wide range of industries, are therefore recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

Early registration is recommended as places are limited.

Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/

Further information at: www.unicconsult.com/pricing-seminar

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