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Digitization of Retail: Trade Magazine Reports on Solutions from locandis
On the topic of “Digitization of Retail”, the magazine Rundschau für den Lebensmittelhandel has now reported under the title “The Next Step”. The digitization of retail cannot be stopped, but it is less clear how the process must actually proceed in order to stay in the game as a retailer, and which technological upheavals will ultimately shape the shopping of the future.
In the course of the research for the article, the experts for suitable solutions around location-based marketing, indoor navigation, digital customer cards from the Hamburg company locandis were also asked for an assessment. Thus, the following is reported about co-managing director Prof. Dr. Hans-Christian Riekhof and locandis, among others.
Digitalization of Retail: Digital customer card with functions such as location-based marketing and in-store navigation
…With his company Locandis, Riekhof has now implemented a system in the Hagebaumarkt C.J.Wigger in Neumünster that could close all these gaps. “The basis is the digital customer card, which basically does the same as Amazon: it records what the buying behavior was in the past. And this card can then be connected with various functions, e.g. an in-store navigation and a location-based marketing, since I know when the customer is at which shelf.” This opens up completely new ways of marketing, because if a customer is e.g. in the confectionery department, it can be assumed that he is also interested in this product group – which makes him more receptive to tailored advertising at the scene…. “We digitize everything possible. Therefore, stationary retail should also digitally map the shopping process”, says Riekhof.
Links:
You can read/download the detailed article here as a pdf:
https://www.unicconsult.com/wp-content/uploads/2022/02/RUNDSCHAU-2202_Seiten-15-21.pdf
How Amazon is combating unfair prices during the Corona crisis
“Readers of our Pricing Newsletter know what unfair prices are (see Newsletter No. 23 – Unfair Prices): they are at the expense of the customer relationship. This seems to be Amazon’s motivation at the moment. The online retail giant has excluded almost 4,000 traders from their platform because they are calling for disproportionately high and therefore unfair prices from Amazon’s point of view during the Corona crisis”, says Pricing Expert Prof. Hans-Christian Riekhof. “What Amazon unfortunately does not reveal are the specific criteria that lead to exclusion”, Riekhof criticizes.
On its own homepage, Amazon has announced that the group has blocked thousands of seller accounts for price gouging during the coronavirus pandemic. The operator of the largest US online marketplace said it had obtained well over half a million offers and blocked more than 3,900 sales accounts in the US for violating its fair pricing policy. A dedicated team was used to identify and investigate “unfairly priced” products that are in high demand, such as protective masks and hand sanitizers.
The online medium Bloomberg quotes an Amazon statement that was issued on Monday: “We also proactively exchange information with the attorneys general and federal authorities about sellers we suspect have committed an outrageous price robbery on products related to the COVID-19 crisis.”
Since the outbreak of the coronavirus has escalated, there has been a rush on hand sanitizers, toilet paper, paper towels, meat, and canned soups, among other things. Some people have tried to sell cleaning products and other accessories at inflated prices on Amazon, EBay Inc., and other websites.
The original message at Amazon / company news:
https://blog.aboutamazon.com/company-news/price-gouging-has-no-place-in-our-stores?tag=amazon-sso-21?tag=amazon-sso-21?tag=amazon-sso-21
The message at Bloomberg:
https://www.bloomberg.com/news/articles/2020-03-23/amazon-suspends-almost-4-000-seller-accounts-over-price-gouging
Photo: Amazon Homepage