Volvo CEO Hakan Samuelsson on Future Pricing for Automobiles
“We have listened very carefully to our customers. What many really find annoying is the lack of transparency in pricing. Every dealer offers a different price. The automotive industry is really the last sector where there are no clearly recognizable, uniform prices for the products. We want to change that. We need to end these harmful discount battles. On the internet, we can display uniform prices. The customer then simply chooses a model online, which is delivered via one of our 2300 worldwide sales partners. This makes the purchase easier for the customer.”
– Volvo CEO Hakan Samuelsson in “Combustion engines are yesterday’s technology” – Every second car from the Swedish manufacturer Volvo is to be fully electronic by 2025, Handelsblatt from April 07, 2021, No. 66
