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The online portal for the hardware store industry writes that with the app-based digital customer card from locandis, customers of the Hagebaumarkt Stammelbach in Hildesheim can receive not only offers but also further product information, details on the availability of goods and prices. This allows them to plan their shopping from home. Since the beginning of May this year, real-time communication with its customers has been made possible thanks to the digital signage solution and a digital customer card from locandis.
This new development enables communication with customers on the sales floor during the shopping process. On the digital signage monitors, customers are presented with product information, pictorial advertising material, information on events or short videos. If a customer with a digital customer card from Hagebaumarkt is in front of the screen, a campaign can be displayed for this customer that matches his interests, previous searches in the product search or previous purchases.
The online magazine also addresses the question of how the campaigns are actually prepared in terms of content. According to the manufacturer, Hagebaumarkt employees can independently create the campaigns with a few clicks via the web frontend from Locandis and display them in real time on the desired screens. Regardless of how many screens have been mounted on the sales floor.
Links
Full article
https://www.baumarktmanager.de/digital-signage-loesung-fuer-hagebaumarkt-stammelbach-10062022
More about the company locandis
www.locandis.de
Locandis implemented a multichannel solution for a Hagebaumarkt, which realizes the use of displays with a digital customer card. The magazine Invidis has now reported on this.
Since the beginning of May 2022, the Hagebaumarkt Stammelbach in Hildesheim has been communicating in real time with its customers using the digital signage solution and a digital customer card from locandis, the magazine writes. Product information, pictorial advertising material, information about events or short videos are presented on the digital signage screens.
The digital signage solution from locandis, which was developed in combination with a digital customer card as an app for the Hagebaumarkt Hildesheim, enables communication with customers on the sales floor during the shopping process. “Latent customer needs are awakened and conscious needs are intensified”, Hans-Christian Riekhof, one of the locandis managing directors, is quoted.
Link
Full article in Invidis
https://invidis.de/2022/06/kundenkommunikation-intelligentes-digital-signage-im-baumarkt/
More about the company locandis:
www.locandis.de
Product information at the right moment in the right place: The Hagebaumarkt Stammelbach in Hildesheim has been communicating in real time with its customers since the beginning of May 2022 using the Digital Signage solution and a digital customer card from locandis. On the Digital Signage monitors, customers are presented with product information, pictorial advertising material, information about events or short videos.
“Internet trading has set new standards in terms of customer centricity. Anyone who shops on the well-known platforms quickly finds what they are looking for and also receives individualized offers. This is the benchmark for brick-and-mortar retail, especially when the range is large”, explains locandis Managing Director Prof. Dr. Hans-Christian Riekhof. The Digital Signage solution from locandis, which was developed in combination with a digital customer card as an app for the Hagebaumarkt Hildesheim, enables communication with customers on the sales floor during the shopping process.
“The use of such technology in combination with the digital customer card can close the evaluation gap to online trading”, explains Dr. Stefan Brinkhoff, CTO and Managing Director of locandis. “Based on the data obtained, the deployment of staff and the implementation of events and promotions in the market can be planned more precisely. All GDPR requirements are met when collecting the data.”
Complete press release
https://www.locandis.de/locandis-entwickelt-intelligente-digital-signage-loesung-fuer-hagebaumarkt-hildesheim/
The content marketing magazine CP Monitor is currently reporting on the pilot project MySennheiser App, which was created in collaboration with the Hamburg company locandis. Under the motto “Customer App instead of Instore Monitors”, the well-known audio technology manufacturer Sennheiser wants to personalize its customer approach at the point of sale with this.
The magazine states: With the MySennheiser App, the technically complex products from Sennheiser are to be explained and made interactively tangible. The app also enables a personalized dialogue with customers and only sends messages and offers to them when they are in front of a shelf with Sennheiser products.
Under the motto “Bring your own device (BYOD)”, the app is supposed to supplement traditional channels with additional functions and maps these on the customer’s smartphone. In a personalized dialogue with customers, messages and offers are only sent to them when they are in front of the shelf with Sennheiser products. At the same time, additional functions, such as collecting loyalty points and a function for advertising new users by existing ones, can be introduced.
The interactive dialogue channel via the customer’s smartphone is a highly relevant field, quotes Alexander Hinte, Director Retail Channel Europe at Sennheiser. With the help of location-based marketing and the use of app clips, the customer is enabled to inform themselves directly at the shelf about Sennheiser products and receive rich content with images, videos, promotions or interactive surveys.
The Hamburg company locandis specializes in location-based marketing solutions and is currently attracting attention with an app for the Autostadt Wolfsburg and an app-based product finder for hagebaumärkte.
Further links:
Full article in CP Monitor
Sennheiser starts pilot project with customer app
More about the company locandis
www-locandis.de
More about Location-based Marketing
www.unicconsult.com/kompetenzen/location-based-marketing
The online IT magazine “IT Zoom” currently reports on the Autostadt app by locandis. With this app for the Autostadt in Wolfsburg, visitors can navigate to their desired destination using a combined indoor and outdoor navigation. Based on the position data, visitors receive further precise information via push notifications with the Autostadt app.
The magazine writes: The special challenge of reliably and precisely navigating both indoors with several floors and outdoors is possible thanks to the free app “Autostadt – Mobile Experience” from the company Locandis. The application supports visitors to the Autostadt in Wolfsburg in orienting themselves on the outdoor area of the theme and adventure park and ensures a digital extension of their visit.
The Autostadt app was developed in an EU research project funded by the European Regional Development Fund (ERDF) by the software developer and the PFH Private University of Göttingen and tailored to the special requirements of the Autostadt.
More about the Autostadt app:
The complete article on the Autostadt app in IT-Zoom
More information about the company locandis:
www-locandis.de
More articles on the topic:
App “Autostadt – Mobile experience” – Experience the Autostadt in Wolfsburg digitally
The smartphone app “Autostadt – Mobile Experience” is now also a topic at “Motormobiles”. The online car magazine provides insights into how one can navigate in the Autostadt in Wolfsburg with this application. The app, available as a free download in the Google Play Store since August, combines analog and digital experiences thanks to dialogue and real-time information. On the site, which is as large as almost 40 football fields with 28 hectares, there are a multitude of stations. Based on the position data and using a combined indoor and outdoor navigation, visitors receive push notifications for orientation and information about stations – such as background knowledge, nearby attractions, restaurants, daily offers, prices and opening hours. A virtual tour guide invites you to explore a sustainability path specially developed for the “Autostadt – Mobile Experience” app.
“Autostadt – Mobile Experience” was created through a cooperation between Autostadt and the PFH Private University of Göttingen. The research project titled “DeepNav” has been carried out since June 2020 under the direction of Prof. Dr. Hans-Christian Riekhof with funding from the European Regional Development Fund (ERDF) for AR- and AI-based indoor navigation together with locandis GmbH at the PFH Private University of Göttingen. The Hamburg-based company locandis GmbH offers comprehensive solutions for real-time location systems, so-called Real-Time Locating Systems (RTLS), and specializes in location-based marketing and the implementation of digital customer card solutions as an app.
Further details about the app, the technical background and the team behind it can be found here:
Full article on motormobile.de
Further information about the company locandis:
www-locandis.de
Innovation in in-store navigation: Searching for products in hardware or supermarkets can be very tedious. The ideal solution: enter the desired item into a search field on the app on your smartphone and conveniently navigate to it. The corresponding digital technology has already been impressively implemented by the company locandis and is constantly being developed. App-based digital customer cards with integrated product search and in-store navigation.
Until now, the technical effort for a comprehensive infrastructure of the necessary beacons was relatively high, explains Stefan Brinkhoff, CTO of locandis. With a now closed strategic partnership between locandis and InnoGreen, an innovative LED light manufacturer based in Heppenheim, significant relief is now available. Both companies have now presented a prototype in which these small Bluetooth transmitters are installed in InnoGreen’s LED lights. Some of the advantages: the additional effort for the installation of the beacons is eliminated, the power supply of the beacons is ensured via the lighting, very low maintenance effort. This means that a hardware store can be equipped for in-store navigation practically free of charge, says InnoGreen Managing Director Olaf Tieben. “In August of this year, we will present a first hardware store where the new system is installed.”
From a business and marketing perspective, in-store navigation is attractive. Especially for retailers with complex assortments and areas from approx. 3000 sqm. locandis customer projects demonstrate the resulting additional sales with more relaxed, longer staying customers. “We expect that the locandis in-store navigation based on InnoGreen lights will pay for itself and be self-supporting from the second year onwards”, says Dr. Hans-Christian Riekhof. The CEO of locandis also points to the lucrative combination of in-store navigation with location-based marketing campaigns: “This is an important revenue driver that further improves the business balance sheet.”
Links:
Here you can learn more about the topic of Location Based Marketing
Studies on the topic:
– Location-based Marketing: The willingness to pay for push messages on the customer’s smartphone
– The use of traditional and digital customer cards in retail, system catering and tourism