Price tag with missing differentiation for Euro zone

Pricing expert Professor Hans-Christian Riekhof came across this price tag in July 2018 in a fashion store in Copenhagen. It is very revealing from a pricing perspective, showing that it does not seem worthwhile to further differentiate prices in the countries of the Euro zone. And the visible relation between Euro and US Dollar has little to do with the current exchange rates. All in all, rather evidence that in this company the logistics have more influence than the pricing department.