Why pricing is of highest priority for Warren Buffett when evaluating companies “The most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by a tenth of a cent, then you’ve got a terrible business.” – Warren Buffett (Major investor, stock market legend, entrepreneur, patron and currently the third richest person in the world: his private fortune is estimated at around 58.5 billion US dollars)
approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.