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Product information at the right moment in the right place: The Hagebaumarkt Stammelbach in Hildesheim has been communicating in real time with its customers since the beginning of May 2022 using the Digital Signage solution and a digital customer card from locandis. On the Digital Signage monitors, customers are presented with product information, pictorial advertising material, information about events or short videos.

Locandis develops intelligent Digital Signage solution for Hagebaumarkt Hildesheim

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Product information at the right moment in the right place: The Hagebaumarkt Stammelbach in Hildesheim has been communicating in real time with its customers since the beginning of May 2022 using the Digital Signage solution and a digital customer card from locandis. On the Digital Signage monitors, customers are presented with product information, pictorial advertising material, information about events or short videos.

“Internet trading has set new standards in terms of customer centricity. Anyone who shops on the well-known platforms quickly finds what they are looking for and also receives individualized offers. This is the benchmark for brick-and-mortar retail, especially when the range is large”, explains locandis Managing Director Prof. Dr. Hans-Christian Riekhof. The Digital Signage solution from locandis, which was developed in combination with a digital customer card as an app for the Hagebaumarkt Hildesheim, enables communication with customers on the sales floor during the shopping process.

“The use of such technology in combination with the digital customer card can close the evaluation gap to online trading”, explains Dr. Stefan Brinkhoff, CTO and Managing Director of locandis. “Based on the data obtained, the deployment of staff and the implementation of events and promotions in the market can be planned more precisely. All GDPR requirements are met when collecting the data.”

Complete press release
https://www.locandis.de/locandis-entwickelt-intelligente-digital-signage-loesung-fuer-hagebaumarkt-hildesheim/

With the "Walsrode App" for the city of Walsrode, visitors and residents will soon receive individual offers from local retailers as well as information about events and attractions directly on their smartphone. A new dimension in city marketing.

Walsrode App: City relies on Multi-Retailer App

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Press Information

Hamburg, April 13, 2022.

New Dimension in City Marketing: Walsrode App displays retail offers location-based on smartphones

One for all, all for one: With the “Walsrode App” for the city of Walsrode, visitors and residents will soon receive individual offers from local retailers as well as information about events and attractions directly on their smartphone. The Multi-Retailer App bundles information, services and coupons from participating retailers based on location and directly at the user’s location. The implementation of the app was initiated by Gronemedia, the publisher of the Walsroder Zeitung, and the city of Walsrode. On March 31, the “Walsrode App” was launched – and is now intended to build a bridge to stationary retail.

The user parks in downtown Walsrode – and is informed that her trusted hairdresser still has appointments available. The cinema visit is already planned – and just before entering, the user’s smartphone reports: “Today two tickets for the price of one.”

These are just two of countless examples of how analogue and digital experiences merge in the “Walsrode App”. Based on position data, visitors and residents receive push notifications about offers from participating retailers as well as information about events, retailers and shops, and restaurants in their vicinity.

For a shopping experience on site with added value

Many different shops and restaurants, a wide range of goods: This is what makes city centers attractive for strolling. But the share of e-commerce is growing and making it increasingly difficult to meet customer needs in stationary retail.

One answer, also for city marketing, are digital solutions like the Multi-Retailer App from locandis. It guides visitors via smartphone to attractions and offers and can be used for playful exploration of the city center in addition to delivering coupons, messages and invitations to city festivals, for example.

The daily information and offers are maintained by the editorial staff of the Walsroder Zeitung via a separate web frontend and sent out regularly via the app. In addition, users have access to background information, opening hours and price information. “With the “Walsrode App” we create a completely new shopping experience. The app builds a bridge between the smartphone and local retail,” says initiator and Gronemedia managing director Clemens Röhrbein.

Location Based Services: Online and offline merged

“The location- or target group-specific information of this new city marketing tool reaches visitors and residents exactly where they are,” says Prof. Dr. Hans-Christian Riekhof. Since 2018, the locandis managing directors and founders Prof. Dr. Hans-Christian Riekhof and Stefan Brinkhoff have been active in the fields of real-time location systems, so-called Real-Time Location Systems (RTLS), and Location-Based Services. Their idea: to enable visitors to access relevant information based on location and personal preferences. The users of the app could receive the messages either via a GPS connection in the city center, via Bluetooth using the locandis locators in the shops, or directly without the influence of the location.

Interested parties can download the app for free in the Google Play Store and in the App Store. It strictly adheres to data protection regulations and a multi-level opt-in procedure protects user data from data misuse during registration in the app. But even without providing personal data, the “Walsrode App” can be used. “Users then have access to offers and deals that are released for unregistered users. With a registration, however, they secure unrestricted access to all exclusive offers,” explains Stefan Brinkhoff.

Strengthening local trade

“Our goal is for the app to develop into a joint digital customer card from Walsroders for Walsroders,” says Clemens Röhrbein. For him, the advantages of this solution are clear. “Especially for smaller retailers, the app is a good opportunity to join a kind of cashback system, which due to high costs, such as with Payback, is otherwise only interesting for large companies.” In addition, the “Walsrode App” is intended to support stationary retail: “We don’t want a discount slingshot, but a small trigger in the moment of truth that brings about the transaction, the purchase.”

 

This online workshop provides insights into how location-based marketing at the point of sale influences customer behavior and offers a detailed look at technical solutions that can enhance the in-store shopping experience in the DIY sector.

14.03.2022 │ Global DIY-Network – How location-based marketing at the point of sale influences consumer behavior

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This workshop in the Global DIY-Network provides insights into how location-based marketing at the point of sale influences customer behavior and offers a detailed look at technical solutions that can enhance the in-store shopping experience in the DIY sector.

The speakers Stefan Brinkhoff (CTO and Managing Director of locandis GmbH), Tobias Schäfers and Ken Hughes will demonstrate how customers can organize their purchases in advance with their smartphones using a shopping list that displays product availability in real time and optimizes walking routes along the physical product locations, and offers turn-by-turn navigation. Participants can also experience how location-based marketing campaigns influence cross- and up-selling opportunities, how retailers can use location-based content to explain complex products to customers and carry out gamification campaigns that increase the duration of stay in the store, customer satisfaction and the number of return visits.

The online event in the Global DIY-Network runs from 12:00 to 13:00.

More information at:
https://diysummit.org/programme-global-diy-network-season-2/

Customer app instead of in-store monitors: The company locandis has developed an app for Sennheiser, a manufacturer of high-quality audio technology, which enables personalized customer communication directly in front of the shelf with Sennheiser products. The MySennheiser app is currently being tested in a pilot project.

Sennheiser Pilot Project with Customer App

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Press Information

Hamburg, November 2, 2021.

Sennheiser Pilot Project with Customer App

Interactive dialogue and personalized approach in front of the shelf with App Clip

Customer app instead of in-store monitors: With the MySennheiser app, the audio technology manufacturer wants to personalize customer communication. The technically complex products from Sennheiser are to be explained and made interactively tangible. The app also enables a personalized dialogue with customers and only sends messages and offers to them when they are in front of a shelf with Sennheiser products.

Customers know it from online shopping: Top sellers or category-based product recommendations pop up on the start page, you receive real-time recommendations based on a search term. Quite different in stationary technology retail. Currently, manufacturers communicate with their customers here via in-store monitors, which are attached to the shelves of the products and play videos about them. “These screens run continuously and only play unpersonalized messages,” explains Prof. Dr. Hans-Christian Riekhof, Managing Director of locandis. The company has developed an app for Sennheiser, a manufacturer of high-quality audio technology, which enables personalized customer communication directly in front of the shelf with Sennheiser products. The MySennheiser app is currently being tested in a pilot project.

Interactive dialogue via smartphone “highly relevant field” for Sennheiser

Following the motto “Bring your own device (BYOD)”, the app complements traditional channels with additional functions and maps them on the customer’s smartphone. In a personalized dialogue with customers, messages and offers are only sent to them when they are in front of a shelf with Sennheiser products. At the same time, additional functions, such as collecting loyalty points and a function for advertising new users by existing ones, can be introduced.

“The interactive dialogue channel via the customer’s smartphone is a highly relevant field for Sennheiser,” says Alexander Hinte, Director Retail Channel Europe at Sennheiser. “In our pilot project, we are staging a shopping experience in stationary retail that is supported by the MySennheiser app. With the help of location-based marketing and the use of app clips, the customer is enabled to inform himself directly at the shelf about the products of Sennheiser and to receive rich content with pictures, videos, promotions or interactive surveys. This is particularly interesting for cross and up-selling as well as the use of coupons, incentives and loyalty programs”, continues Hinte.

App usage without prior download with App Clip

Delivery of content without registration in the app developed by locandis is made possible by so-called app clips. “The App Clip functionality from Apple enables customers to receive information about the Sennheiser products immediately by scanning an NFC tag or QR code in addition to the push-based delivery of information at the shelf,” explains Stefan Brinkhoff, CTO and Managing Director of locandis. Registration in the app is not necessary for this. The exciting feature of the NFC solution from a user experience perspective is the simple handling: Users only have to hold their mobile phone near the chip. The content is then automatically displayed and the customer is subtly encouraged to download the app.

“This significantly facilitates the customer’s willingness to subsequently load the app, as they were already able to use the features and benefits in a preview mode,” says Brinkhoff. This function thus enables every customer with a smartphone to use the Sennheiser app without prior download. “Conversely, this function also means that the app clips represent a complete campaigning tool, which enables the delivery of differentiated content at each individual NFC tag. And completely without downloading an app”, Brinkhoff describes the advantages of this technical solution.

Reaching customers in relevant buying situations thanks to location-based marketing

locandis enables a variety of functionalities, which can be directly mapped via the app clip. These include videos, pictures or interactive elements, which bring the Sennheiser products closer to the customer. “Specifically, customers can thus be guided directly to the suitable Sennheiser headphones through an interactive product advisor. Alternatively, customer surveys can be carried out directly via the locandis App Clip campaigning, which provide valuable insights into the purchasing behavior and preferences of the Sennheiser customers”, explains Stefan Brinkhoff. This is just a small selection of the use cases that can be implemented within the framework of the app.

www.locandis.de