WIGGI-App: locandis wins the German Brand Award
With the WIGGI App, the company locandis won the German Brand Award in the category “Excellence in Brand Strategy and Creation // Brand Communication – Digital Solution and Apps” on June 9, 2022.
Author Archive for: riekhof
Entries by Prof. Dr. Hans-Christian Riekhof
Locandis develops intelligent Digital Signage solution for Hagebaumarkt Hildesheim
Product information at the right moment in the right place: The Hagebaumarkt Stammelbach in Hildesheim has been communicating in real time with its customers since the beginning of May 2022 using the Digital Signage solution and a digital customer card from locandis. On the Digital Signage monitors, customers are presented with product information, pictorial advertising material, information about events or short videos.
Rising production costs force SMEs to optimize their pricing
The ongoing exorbitant rise in purchasing prices for energy and raw materials hits German SMEs hard. Companies should quickly get their pricing in order in the face of rapidly rising or fluctuating production costs – but how? This question is addressed by the Creditreform magazine and asked, among others, pricing expert Hans-Christian Riekhof for his assessment.
Kaufland Attacks Discounters with Low-Price Campaign
Kaufland is once again attacking the discount trade. The message that the company can also do discount cheap – this message is currently being communicated to the target groups via a current TV commercial. Is positioning against discounters the best option?
Sales Marketing on the Communication of Price Increases
In times of the Corona pandemic and the Ukraine war, it is a difficult task to communicate price increases successfully. Under the title “Trapped in the Price Spiral”, the marketing magazine Absatzwirtschaft investigates the question of how brands can still succeed and interviews, among others, the pricing expert Prof. Hans-Christian Riekhof.
Walsrode App: City relies on Multi-Retailer App
With the “Walsrode App” for the city of Walsrode, visitors and residents will soon receive individual offers from local retailers as well as information about events and attractions directly on their smartphone. A new dimension in city marketing.