Author Archive for: riekhof
Entries by Prof. Dr. Hans-Christian Riekhof
ESSO Discount Promotion: Fill up for EXACTLY 70 € – who comes up with such a thing?
ESSO is currently attracting attention with a hardly comprehensible discount promotion: anyone who fills up for EXACTLY 70 euros receives a discount of 5 euros on the next refuelling. This strategy is anything but well thought out. What is supposed to be rewarded here?
Youtuber Hendrik Kleinwaechter on his success with bread baking videos
With his YouTube channel “The BreadCode”, Hendrik Kleinwächter has found a successful niche. With exciting information about bread baking, he inspires around 100,000 followers. In the interview, the former PFH student gives insights into his success strategy.
Hardware Store Manager Reports on locandis’ Digital Signage Solution
With locandis’ digital signage solution, customers of the Hagebaumarkt Stammelbach in Hildesheim can receive various information, such as about products, availability of goods and prices on screens via an app-based digital customer card – this is even possible on an individualized basis. The online portal Hardware Store Manager now reports on this intelligent location-based marketing measure.
Invidis features locandis’ Digital Signage Solution
The magazine Invidis discusses the topic of the digital signage solution for the Hagebaumarkt Stammelbach in Hildesheim, which was implemented by the company locandis. In combination with an app and a digital customer card, customers benefit from real-time communication on the sales floor.