Author Archive for: kettler
Entries by Jürgen Kettler
Price tag with missing differentiation for Euro zone
Pricing expert Professor Hans-Christian Riekhof came across this price tag in July 2018 in a fashion store in Copenhagen. It is very revealing from a pricing perspective.
King of the Lions: Seat quality is an important price factor
In the run-up to the upcoming Pricing Study 2018, Prof. Dr. Hans-Christian Riekhof conducted an interview with Sönke Sobel, Analytics and Optimization Director at Stage Entertainment in Hamburg. It offers very exciting insights into the pricing of the “King of the Lions”, one of the greatest successes in the history of musicals.
06.09.2018 │ Göttingen – Learning Pricing Competence
At the two-day pricing seminar of the Association of Indoor and Indoor Playgrounds e.V. (VDH) in Berlin, pricing expert Prof. Dr. Hans-Christian Riekhof teaches the 4 levers to increase pricing competence.
Installment Loan: Are Negative Interest Rates Sensible for Credit Portals?
Currently, companies are competing for the cheapest installment loan. Check24 and Smava are undercutting each other – with interest rates of minus five percent. Pricing expert Prof. Hans-Christian Riekhof views this critically.