Handelsblatt Chief: Different Brain Regions are Active in Print

“Digital media can primarily inform and activate. However, to penetrate complex contexts, you need something in your hand to ‘grasp’. Different brain regions are active here, which is why print will remain. Some topics are so complex today that even the newspaper is not enough.”

– Frank Dopheide, Managing Director of Handelsblatt Media Group, on the question of whether the Handelsblatt will continue to exist on paper (“Horizont”, 30/2018, July 26, 2018)