13.12.2023 | Göttingen – XMAS-Alumni-Lectures with exciting industry insights

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This year, the PFH Private University of Göttingen once again invites you to exciting lectures by former students. At the “XMAS-Alumni-Lectures” on Wednesday, December 13, alumni from various years will speak – in their short lectures they offer insights into current topics of very different industries. The start is at 4:00 p.m.

The order of the lectures and speakers:

Frederik Gutermilch: Volkswagen Passenger Cars, Wolfsburg
Head of Business Management, International Sales Division,
“Disruption in the automotive industry – strategic challenges for Volkswagen”

Dorian Rieger, Sartorius Stedim Biotech GmbH, Göttingen
Head of Marketing Operations / Business Process Solutions
“Value Pricing at Sartorius: controlling the product portfolio with strategic pricing categories”.

Martin Rückert/Jan Semmerling, Diamant Software GmbH, Darmstadt
Chief AI Officer
“A new age of automation through AI: from the collaboration between humans and machines”

Afterwards, from around 7:00 p.m., the PFH would like to end the evening with a joint visit to the Göttingen Christmas market. The initiators of the popular format, Hans-Christian Riekhof and Frank Albe, are looking forward to lively exchange and a reunion with former students as well as all interested parties.

Further information on the XMAS-Alumni-Lectures and the possibility to register will follow shortly.

Date:
Wednesday, 13.12.2023, 4:00 p.m.

Venue:
PFH Private University of Göttingen | Private University of Applied Sciences
Weender Landstraße 3-7
37073 Göttingen

Photo: PFH Private University of Göttingen

Pricing-Newsletter No. 73: Dynamic Pricing: what contribution can AI make to pricing optimization?

Viele Unternehmen haben mit KI bereits experimentiert. Wie sich Künstliche Intelligenz für das Dynamic Pricing einsetzen lässt, darüber haben wir mit Andreas Stauber gesprochen. Er hat sich als Director of Pricing bei Fielmann und bei Media-Markt-Saturn mit dem Thema intensiv befasst.

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Food Newspaper reports on PFH Pricing Study 2023

The Food Newspaper (LZ) picked up on the current pricing study of the PFH Private University of Göttingen in a post on June 13. Pricing expert Prof. Dr. Hans-Christian Riekhof and Lukas Breustedt had examined pricing processes in business practice in the spring of 2023 and interviewed companies from various industries.

The LZ headlines “Pricing is becoming more important” and explains that supply chain problems and inflation have led to pricing being more important for some companies today than it was a few years ago. Nevertheless, pricing is of very high importance for only about a quarter of the companies surveyed.

You can read the article in the Food Newspaper via the following link (paywall):
Company survey: Pricing is becoming more important

The complete Pricing Study 2023: Pricing processes in business practice:
https://www.unicconsult.com/referenz/pricing-studie-2023-pricing-prozesse-in-der-unternehmerischen-praxis/