„Bei uns gelten völlig andere Spielregeln, die man mit keiner anderen Situation vergleichen kann.“ Stimmen solche Sätze, die wir in unseren Pricing-Projekten häufig hören? Wir untersuchen hier, welche bewährten Preisstrategien und Prinzipien aus dem B2B-Bereich lassen sich voraussichtlich auch auf IT-Produkte und IT-Lösungen übertragen?

Pricing-Newsletter No. 71 (2023): Pricing Strategies for IT Solutions: Can We Learn Nothing from Other Industries?

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„Bei uns gelten völlig andere Spielregeln, die man mit keiner anderen Situation vergleichen kann.“ Stimmen solche Sätze, die wir in unseren Pricing-Projekten häufig hören? Wir untersuchen hier, welche bewährten Preisstrategien und Prinzipien aus dem B2B-Bereich lassen sich voraussichtlich auch auf IT-Produkte und IT-Lösungen übertragen?

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

Pricing issues are not often enough on the agenda in corporate controlling - yet the price is the most effective profit driver in most companies. In a guest contribution on the C4B platform, pricing expert Prof. Hans-Christian Riekhof illuminates this topic.

Guest Contribution on C4B: Pricing is Too Rarely a Topic in Controlling

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The price is the most effective profit driver in most companies. However, pricing issues are not often enough on the agenda in corporate controlling. This is what pricing expert Prof. Dr. Hans-Christian Riekhof says – his experiences and observations from numerous studies and pricing projects confirm this.

In a guest contribution on the “Competence for Business” (C4B) platform, he illuminates the topic of price controlling. Under the title “When will controlling finally do its homework in price controlling?” he explains, among other things, which pricing issues controlling should provide answers to and which pricing topics should be on the agenda of the chief controller.

You can read the article in full length under the following links:

https://lnkd.in/eBigQNU9

https://c4b-team.de/c4b-blog/wann-macht-das-controlling-endlich-die-hausaufgaben-im-preis-controlling-ein-gastbeitrag-von-prof-dr-hans-christian-riekhof/

You can also find more information on the topic here:
Pricing-Newsletter No. 45 (2022): When will controlling finally do its homework in price controlling?

Pricing is one of the most underestimated tools in marketing. Therefore, the potential for sustainable value creation often remains unnoticed. With this two-day pricing seminar, pricing specialist Professor Hans-Christian Riekhof provides the know-how on how companies can optimally align their pricing strategy.

Pricing Seminar on 22.06/23.06.2023 in Hamburg

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Pricing is one of the most underestimated marketing tools. Therefore, the potential for sustainable value creation often remains largely unnoticed. Many companies still lack a long-term strategy to deal with the daily, sometimes complex challenges of the pricing process.

In this two-day, practice-oriented intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible, practical methodological framework for increasing the pricing competence of companies. Using four levers, not only is the theory conveyed, but these are also applied using practical examples from the participants’ everyday work. Therefore, participants from various industries are recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

The seminar is aimed at executives and experts in marketing and sales who are confronted with pricing questions in everyday life and who are looking for a pragmatic way to embed price decisions in a long-term pricing strategy and thereby increase value creation.

Early registration is recommended as places are limited.

Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/

More information at: www.unicconsult.com/pricing-seminar