Michael Otto on the digital transformation of the Otto Group
“You have to understand that a traditional retailer like us needs some time to become a digital corporation. We made it because we started early. But we also took many years to first turn catalog shipping into such a strong online business and now successfully build a marketplace with otto.de. If you start a new company, it goes much faster. You can see this, for example, with our group company About You.”
– Michael Otto (Entrepreneur/Otto Group, ECE, About You) in “Time is running out for city centers” – The entrepreneur explains why Amazon is so strong, what Karstadt and Kaufhof did wrong and how city centers can still be saved”, Handelsblatt, April 17, 2023, page 31, No. 74
