In a current article of the news magazine Der Spiegel, the billion-dollar profits at Mercedes Benz are discussed. The profit has doubled thanks to good price enforcement. In one of our previous pricing newsletters, we highlighted the car manufacturer's new pricing strategy.

Thanks to good price enforcement: Mercedes Benz doubles profit

/in /by

In a current article of the news magazine Der Spiegel, the billion-dollar profits at Mercedes Benz are discussed – made possible despite current crises with supply shortages, energy cost explosion and inflation. In our “Pricing-Newsletter No. 60 (2022): Luxury Pricing – What Power of Pricing means for Mercedes Benz in the future” we went into more detail on the corporation’s new marketing and pricing strategy. As Der Spiegel writes, the car manufacturer Mercedes has doubled its profit thanks to “good price enforcement”.

Links:

Pricing-Newsletter No. 60 (2022): Luxury Pricing – What Power of Pricing means for Mercedes Benz in the future
https://www.unicconsult.com/pricing-newsletter-no-60-2022-luxury-pricing-was-bei-mercedes-benz-kuenftig-power-of-pricing-bedeutet/

Billion-dollar profits at Mercedes-Benz and Deutsche Bank
https://www.spiegel.de/wirtschaft/unternehmen/mercedes-benz-und-deutsche-bank-melden-hohe-gewinne-a-ff76b172-471b-45f1-87ab-ee8ce86d45be

Photo: Mercedes Benz/UnicConsult

Frankfurt/New York 2019.

Book Tip No. 53 (2022): Roy F. Baumeister / John Tierney: The Power of the Bad. No longer see black and live well.

/0 Comments/in /by
Read more
The new dates, all of which will take place in Hamburg, are here: on 23/24 March 2023, 22/23 June 2023, 05/06 October 2023 and on 30 November/01 December 2023. There are some changes for 2023. Reserve your participation now!

New Pricing Seminar Dates for 2023 are here

/in , /by

The new dates, all of which will take place in Hamburg, are here: on 23/24 March 2023, 22/23 June 2023, 05/06 October 2023 and on 30 November/01 December 2023.

From 2023, the participation fee will change to 1,680 € plus VAT. A withdrawal is free of charge up to 6 weeks before the event, after which only a replacement participant can be named. Also new from 2023: The early bird price (as before) 1,280 € plus VAT. The bookings at the early bird price are now no longer cancellable, but a replacement participant can be named at any time for the booked seminar date.

Book now for 2023 the Pricing Seminar with the Pricing Expert Professor Riekhof!
https://www.unicconsult.com/pricing-seminar/anmeldung-zu-den-seminaren/

More information about the seminar at:
https://www.unicconsult.com/pricing-seminar/