Otto Group CEO Alexander Birken on cautious consumers
“There is a big difference between affordable fashion and ultra-fast fashion. The 11.5 million customers of Otto.de are currently loyal to us, but they are spending less money. The average purchase receipt is getting smaller.”
– Alexander Birken, CEO of the Otto Group, in “We are experiencing the perfect storm”, Handelsblatt, 14.-16.10.2022, page 24, No. 199
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