The smartphone app "Autostadt - Mobile Experience" is now also a topic at "Motormobiles". The online car magazine provides insights into how versatile one can navigate in the Autostadt in Wolfsburg with this application. The app, available as a free download in the Google Play Store since August, combines analog and digital experiences thanks to dialogue and real-time information.

App “Autostadt – Mobile Experience”: digitally conquering the Autostadt in Wolfsburg

/in /by

The smartphone app “Autostadt – Mobile Experience” is now also a topic at “Motormobiles”. The online car magazine provides insights into how one can navigate in the Autostadt in Wolfsburg with this application. The app, available as a free download in the Google Play Store since August, combines analog and digital experiences thanks to dialogue and real-time information. On the site, which is as large as almost 40 football fields with 28 hectares, there are a multitude of stations. Based on the position data and using a combined indoor and outdoor navigation, visitors receive push notifications for orientation and information about stations – such as background knowledge, nearby attractions, restaurants, daily offers, prices and opening hours. A virtual tour guide invites you to explore a sustainability path specially developed for the “Autostadt – Mobile Experience” app.

Private University of Göttingen and locandis GmbH provide the know-how

“Autostadt – Mobile Experience” was created through a cooperation between Autostadt and the PFH Private University of Göttingen. The research project titled “DeepNav” has been carried out since June 2020 under the direction of Prof. Dr. Hans-Christian Riekhof with funding from the European Regional Development Fund (ERDF) for AR- and AI-based indoor navigation together with locandis GmbH at the PFH Private University of Göttingen. The Hamburg-based company locandis GmbH offers comprehensive solutions for real-time location systems, so-called Real-Time Locating Systems (RTLS), and specializes in location-based marketing and the implementation of digital customer card solutions as an app.

Further details about the app, the technical background and the team behind it can be found here:
Full article on motormobile.de

Further information about the company locandis:
www-locandis.de

Audi or Marpinion? This is the topic of a lecture by Marpinion CEO Joscha Sielemann at the PFH Private University of Göttingen. The PFH alumnus will shed light on interesting career alternatives to international corporations.

08.11.2021│Göttingen – Audi or Marpinion? – Career Alternatives to International Corporations

/in /by

On 08.11.2021 from 18:00 – 19:30, PFH alumnus Joscha Sielemann, now CEO of Marpinion, will give a marketing lecture. Topic: Audi or Marpinion? Why there are interesting career alternatives to international corporations.

All semesters of the PFH Private University of Göttingen are invited, for the marketing majors MS and BS it is a compulsory event.

Guests are warmly welcome, registrations are requested at riekhof@nullpfh.de.

Address;
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

For location-based marketing and digital customer card with the WIGGI hagebaumarkt app, locandis wins the Best Retail Cases Award September 2021 in the category "Retail Marketing & Services".

hagebaumarkt App: locandis Awarded for Indoor Navigation

/in /by

For location-based marketing and digital customer card with the WIGGI hagebaumarkt app, the company locandis wins the Best Retail Cases Award September 2021 in the category “Retail Marketing & Services”.

The central component of the WIGGI hagebaumarkt app is indoor navigation. It allows customers to find all 60,000 products of the hagebaumarkt in Neumünster using the integrated product search. By locating customers in real time, the solution can always determine the direct path to the desired product and guides the customer with precise instructions directly to the shelf. Furthermore, product availability and daily price information can be viewed at home via the app. In addition, the WIGGI hagebaumarkt app allows a direct digital dialogue with each customer.

Customers receive information and offers directly at the shelf via the WIGGI app developed by locandis via push notification on their own smartphone. These messages are always personalized and location-based.

Location Based Services: Important information at the right place at the right time

“The core idea of location-based marketing is that people are extremely open to advertising in certain situations. Directly at the shelf, they are interested in products, backgrounds, application information. We take this into account with our project”, says Prof. Dr. Hans-Christian Riekhof, Managing Director of locandis GmbH. “The smartphone is the ideal personal communication channel: in the WIGGER hagebaumarkt I can navigate to the desired product. This is the digitization of stationary retail business. Nothing more and nothing less”, continues Riekhof.

hagebaumarkt app clear winner with the jury

With the Best Retail Cases Awards, outstanding examples from retail and gastronomy are regularly awarded, in which modern technologies and services are used to the advantage of customers and companies. A knowledgeable jury and the users – i.e. the retailers themselves – choose their favorites.

“The jury members could still remember their last visit to the hardware store, where they had to search for certain products for a long time. Therefore, they saw the WIGGI hagebaumarkt app implemented by locandis as a clear winner, as it guides users in the store directly to the desired items and even provides additional information”, is the justification of the Best Retail Cases jury.

Further links

https://bestretailcases.com/

www.locandis.de

www.baumarkt-digitalisieren.de

Studies on LocationBased Marketing:
https://www.unicconsult.com/publikationen/forschungsberichte/

On 06.12.2021, Hendrik Kleinwächter will give an exciting insight into his success path on YouTube at the PFH Private University of Göttingen. The number of subscribers on his bread baking channel increased from 500 to around 100,000 - in just one year.

06.12.2021│Göttingen – Bread Baking and YouTube: from 500 to more than 100,000 subscribers in one year

/in /by

On 06.12.2021, PFH alumnus Hendrik Kleinwächter will give an exciting insight into his success path on YouTube. The startup founder, IT consultant and YouTuber reports how the number of subscribers on his bread baking channel increased from 500 to around 100,000.

On YouTube, he explains his mission, namely to democratize baking by enabling everyone in the world to bake delicious, tasty and healthy bread at home.

Alumni of the PFH and guests are warmly welcome. Registration by email to riekhof@nullpfh.de is required.

Address:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Anne Hufnagel, as a photographer, asks the highly exciting question of whether our chancellor candidates have a strategy for their image communication. In a video, published in Gabor Steingart's "Morning Briefing", she analyzes their image campaigns.

Image Communication: Anne Hufnagel criticizes the image campaigns of the chancellor candidates

/in /by

Anne Hufnagel, as a photographer, asks the highly exciting question of whether our chancellor candidates have a strategy for their image communication. A worthwhile video not only for marketing students. Even if some assessments are certainly up for discussion.

In a contribution to Gabor Steingart’s “Morning Briefing”, she criticizes their lack of strategies for image communication. In the video, she shows which image campaigns she would have developed for Laschet, Baerbock and Scholz.

As top politicians, she argues, it is their job to define the image communication with a team at the beginning of the election campaign – i.e. what image they are aiming for, what images are needed for this and what strategy must be implemented for this.

Further links

Contribution and video on Gabor Steingart’s “Morning Briefing”:
https://www.thepioneer.de/originals/showroom/videos/wenn-ich-die-gute-fee-der-kanzlerkandidaten-waere?utm_medium=newsletter&utm_source=steingarts-morning-briefing

More news on the topics of marketing, digitization, strategic pricing:
https://www.unicconsult.com/news/nachrichten/

The interdisciplinary platform for research on the sea and coast investigates the question of how a certificate trade can be adapted to drive technological breakthroughs. Marie-Catherine Riekhof from CeOS, together with Hans Gersbach from ETH Zurich, investigates how such an innovation cluster for green technologies can be promoted with emission trading systems.

Center for Ocean and Society researches innovation clusters against climate change

/in /by

The Center for Ocean and Society (CeOS) as an interdisciplinary platform for research on the sea and coast investigates the question of how a certificate trade can be adapted to drive technological breakthroughs. To achieve greater technological advances, private and public efforts often need to be combined. This works particularly well in innovation clusters. Prominent examples of this are the Silicon Valley and the Boston Area.

In innovation clusters, a whole research and development infrastructure, in which publicly funded institutions such as universities and research laboratories are involved, provides ideas, methods, prototypes, qualified workers and laboratories that can be used by private companies for the commercialization of the designs. This is what the Center for Ocean and Society writes in a post on their homepage.

The research platform refers to the article “Permit markets, carbon prices and the creation of innovation clusters”, which was published in Resource and Energy Economics. In it, Marie-Catherine Riekhof from CeOS, together with Hans Gersbach from ETH Zurich, investigates how such an innovation cluster for green technologies can be promoted with emission trading systems. You can read the article here.

Further links

Article “Innovation clusters against climate change” on the website of the Center for Ocean and Society (CeOS):
https://oceanandsociety.org/de/aktuelles/innovationscluster-gegen-den-klimawandel

Article in ScienceDirect:
https://www.sciencedirect.com/science/article/pii/S0928765521000142

On Tuesday, March 22, 2022, Professor Dr. Hans-Christian Riekhof will give a lecture on "Instore Navigation in Retail – Experiences with Digital Applications in Retail" as part of the Marketing Club Hamburg program.

22.03.2022 │ Hamburg – Instore Navigation in Retail: Experiences with Digital Applications in Retail

/in /by

On Tuesday, March 22, 2022, Professor Dr. Hans-Christian Riekhof will give a lecture on “Instore Navigation in Retail – Experiences with Digital Applications in Retail” as part of the Marketing Club Hamburg program.

Hans-Christian Riekhof is a professor of international marketing at the PFH Private University of Göttingen, managing partner of UNICconsult Strategy Development GmbH and CEO and partner of locandis GmbH – a company that specializes in location-based marketing solutions such as instore navigation.

Organizer:
Marketing Club Hamburg
The venue will be announced.

Time:
6.30 pm get together, 7 pm start – 9.30 pm end

For more information, visit
https://www.marketingclubhh.org/veranstaltungen/vorschau/481-instore-navigation-im-stationären-einzelhandel

Please register at info@nullmarketingclubhh.org

The newsletter from Mobilbranche.de addresses the topic of "Instore-Navigation in hardware stores". The online information channel points out the advantage in product search that the system developed by the Hamburg company locandis offers.

Mobile Industry: Newsletter Addresses Instore-Navigation in Hardware Stores

/in , /by

The newsletter from Mobilbranche.de addresses the topic of “Instore Navigation in hardware stores”. In its issue on 06.09.2021, the online information channel, which informs decision-makers about important topics, developments and trends around mobile technology, reports on the advantage that the system of Instore Navigation developed by the Hamburg company locandis offers.

It says: “If you are not a regular customer in the hardware store, you probably know the difficulty of finding the product you are looking for. Not for nothing is there an information desk in almost every hardware store where you can then have the employees explain the way through the often long aisles. At Hagebau dealer Wigger in Neumünster, an app from the Hamburg locandis GmbH now helps. Here you can enter the product you are looking for and then be guided to the right place by Instore Navigation. If you need several products, the app calculates the shortest way through the store to find everything as quickly and stress-free as possible.”

Locandis GmbH specializes in solutions around location-based marketing, indoor navigation, digital customer cards and more.

Further links

Newsletter from Mobilbranche.de:
https://mobilbranche.de/2021/09/luca-app-mit-grossem-update-honor-zieht-an-xiaomi-vorbei-instore-navigation-im-baumarkt

Hardware store: Instore Navigation offers targeted finding of products:
https://www.unicconsult.com/baumarkt-instore-navigation-bietet-zielsicheres-finden-von-produkten/

Article on the homepage of the company locandis:
https://www.locandis.de/instore-navigation-mit-der-app-durch-den-baumarkt/

Recently, the PFH Private University of Göttingen published a study on Instore Navigation in retail:
“Instore Navigation in German retail” (Riekhof, Grüneklee, Reutel, 2021)

In a company like Hansgrohe, there are some special challenges for pricing. Frederik Wurr, Senior Project Manager Global Sales Pricing, introduces the company Hansgrohe in a lecture and reports on pricing processes in practice.

19.04.2022 │ Pricing as a Strategic Success Factor at Hansgrohe

/in /by

In a company like Hansgrohe, there are some special challenges for pricing. Vertical pricing strategies must be designed from distribution partners and specialist dealers to craft businesses. Frederik Wurr, Senior Project Manager Global Sales Pricing, introduces the company Hansgrohe and reports on pricing processes in practice.

Date: 19.04.2022
Time: 18:00 – 19:30
Location: PFH Private University Göttingen, Weender Landstraße 3-7, 37073 Göttingen
Please register at Riekhof@nullpfh.de

Information about Hansgrohe/Homepage
https://www.hansgrohe.de/