On Monday, 16.05.2022, Frank Haehnel, CEO of TVN Group Hannover, will give a lecture in Göttingen on the topic of "Media Staging –TVN as a Service Provider in the Media Business".

16.05.2022 │ Göttingen – Media Staging –TVN as a Service Provider in the Media Business

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On Monday, 16.05.2022, Frank Haehnel, CEO of TVN Group Hannover, will give a lecture on the topic of “Media Staging –TVN as a Service Provider in the Media Business”. The target audience includes alumni of PFH Private University Göttingen as well as external interested visitors. The event starts at 6:00 PM.

Location:
PFH Private University Göttingen, Weender Landstraße 3-7, 37073 Göttingen

Registration for alumni of PFH and external guests please by email to riekhof@nullpfh.de.

Further information about the TVN Group:
https://www.tvn.de

The Food Newspaper currently reports on the recently introduced system of instore navigation at Hagebau. With this technology, controlled via a smartphone app, customers can find their way around the hardware store better.

Food Newspaper Reports on Instore Navigation at Hagebau

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The Food Newspaper currently reports on the recently introduced system of instore navigation at Hagebau. With this technology, controlled via a smartphone app, customers can find their way around the hardware store better.

As reported, customers at Hagebau dealer Wigger from Neumünster can be guided through the market to the desired product by instore navigation. This is linked to offers and additional information that customers receive directly on their mobile phones at the shelf. This was realized by the company locandis from Hamburg, which specializes in technology, conception and strategies for solutions around location-based marketing, indoor navigation, digital customer cards and more.

The Food Newspaper refers in its article to the finding of experts that the technology is still waiting for its breakthrough. Thus, Prof. Hans-Christian Riekhof, Mathieu Grüneklee and Leon Reutel in 2021 conducted a study for the Private University of Göttingen (PFH) among executives in retail on the topic of instore navigation in German retail. The enormous potential of the technology for stationary retail also became clear.

Further links

Full article in the Food Newspaper (Paywall):
https://www.lebensmittelzeitung.net/tech-logistik/nachrichten/per-kunden-app-hagebau-lotst-per-instore-navigation-161283?crefresh=1

Hardware store: Instore Navigation offers targeted finding of products:
https://www.unicconsult.com/baumarkt-instore-navigation-bietet-zielsicheres-finden-von-produkten/

Article on the homepage of the company locandis:
https://www.locandis.de/instore-navigation-mit-der-app-durch-den-baumarkt/

The PFH Private University of Göttingen recently published a study on instore navigation in retail:
“Instore Navigation in German Retail” (Riekhof, Grüneklee, Reutel, 2021)

On 08.06.2022, Björn Loose, Director Marketing MAN Truck and Bus SE will give a lecture in Göttingen on the topic "Trends in B2B Marketing using the example of MAN Truck and Bus SE".

08.06.2022 │ Göttingen – Trends in B2B Marketing using the example of MAN Truck and Bus SE

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On Wednesday, 08.06.2022, Björn Loose, Director Marketing MAN Truck and Bus SE will give a lecture on the topic “Trends in B2B Marketing using the example of MAN Truck and Bus SE”. The target audience includes both alumni of PFH Private University of Göttingen and external interested visitors. The event starts at 6:00 PM.

Location:
PFH Private University of Göttingen, Weender Landstraße 3-7, 37073 Göttingen

Registration for alumni of PFH and external guests please by mail to riekhof@nullpfh.de.

Further information about MAN Truck and Bus SE:
https://www.mantruckandbus.com/de/man.html