Archive for month: March, 2021
Top Managers Provide Marketing Insights: at Fraport AG, at Google Germany and the Otto Group
And the journey continues with new exciting marketing insights from practice at the PFH Private University of Göttingen. For the summer semester 2021, Hans-Christian Riekhof, Professor of International Marketing, has once again succeeded in winning top managers from renowned companies for informative lectures at the university. The decision-makers provide informative insights into their marketing strategies – this time at the Otto Group, Fraport AG and Google Germany. Below is an overview of the dates with the respective topics.
26.04.2021
Direct-to-Consumer Marketing. More important and easier than ever! How direct consumer activation pays off for brand manufacturers.
Sebastian Grantz | Industry Manager Consumer Brands & Tech | Google Germany GmbH
LinkedIn: https://de.linkedin.com/in/sebastiangrantz
18.00-19.30 Uhr | Auditorium / BB Raum Riekhof
03.05.2021
The Transformation of the Otto Group to a Platform
Mathias Stüben | Principal Platform Business | Otto GmbH & Co KG
LinkedIn: https://de.linkedin.com/in/mathias-st%C3%BCben-3666a9101
18.00 – 19.30 Uhr | Auditorium / BB Raum Riekhof
31.05.2021
Digitalization as a Way Out of the Crisis
Claus Grunow | VP Corporate Strategy & Digitalization | Fraport AG
LinkedIn: https://de.linkedin.com/in/claus-grunow
18.00 – 19.30 Uhr | Auditorium / BB Raum Riekhof
14.06.2021
Digital transformation at global player Symrise
Heiko Reinhard | Chief Information Officer | Ottobock SE & Co. KGaA
LinkedIn: https://www.linkedin.com/in/hreinhard
18.00-19.30 Uhr | Auditorium / BB Raum Schüle
Guests are warmly welcome. Registration required, please by email to Laukamm@nullpfh.de
Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen
More information about the PFH Private University of Göttingen
Photo: pixabay.com
Harvard Business Manager reports on Connected Cars study
The study on Connected Car Services by Professor Hans-Christian Riekhof and Marc Scholz (2020) was picked up by the Harvard Business Manager in its March issue.
Under the headline “Connected Cars – Who gets my data?”, the business trade magazine primarily addresses the question raised in the study by the researchers of whom German drivers trust more with the use of data in connected vehicles: the automotive corporations or the tech corporations. Riekhof, Professor of International Marketing at the Private University of Göttingen and author of numerous marketing studies, and Marc Scholz revealed in the sensational study that the tech corporations are at a disadvantage here. “German drivers trust automotive corporations like Daimler (Mercedes), BMW, VW and Toyota far more than large tech corporations when it comes to the security of their data in connected cars (Connected Cars)”, the magazine quotes one of the important results of the study, which is based on a survey among specialists and executives.
Accordingly, Google, Amazon and Facebook ended up in the last places. From the authors’ point of view, this will remain the biggest obstacle to the further development of the services, the Harvard Business Manager continues to quote.
Read “Customer Insights: Connected Car Services in Germany” study (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf
