Archive for year: 2020
Pricing-Newsletter No. 41 (2020): Complex Pricing Systems – Should You Simplify Your Pricing System?
Online Platform Springer Professional Covers Connected Car Study
The online platform Springer Professional, specialized in professional journals and books, is currently reporting on Connected-Car-Services. It also covers the Connected-Car-Services study conducted by Prof. Hans-Christian Riekhof and Marc Scholz for the Private University of Göttingen PFH in spring 2020.
The car is transforming into a connected mobility product. Car manufacturers are advancing the connectivity of their vehicles. The importance of connected vehicles will increase in the coming years. This would actually interest consumers, as surveys show, writes the editorial team. However, the willingness to pay and trust in data security are rather low.
For consumers, the decision for or against Connected-Car-Services is not only about cost-benefit aspects, but also about the security of the data, the platform quotes Marc Scholz, co-author of the PFH study and master’s graduate of the PFH. And there is a lack of trust in data security. “A good two-thirds of respondents (68 percent) expressed concerns about data security and data use.”
The survey showed that compared to leading automotive corporations and leading IT corporations, users place higher trust in the automotive corporations, says Scholz. According to the study, trust in premium manufacturers in the use of data from connectivity services is high, Apple is in 4th place ahead of other European manufacturers, Facebook and Google are far behind, Springer Professional continues.
The detailed report on Springer Professional:
https://www.springerprofessional.de/car-to-x/internet-der-dinge/nachholbedarf-bei-connected-car-services/18466064
Read the study “Customer Insights: Connected Car Services in Germany” (pdf):
https://www.unicconsult.com/wp-content/uploads/2020/07/PFH-Studie-Connected-Car-Services-Riekhof-Scholz-2020.pdf
Marketing Insights: Exciting Insights into Brand Strategies
Profound marketing insights from practice – this is a tradition at the PFH Private University of Göttingen. For the winter semester 2020/20121, the university is starting again with a series of exciting external lectures. Managers from well-known companies provide educational insights into their marketing strategies. At the invitation of Prof. Dr. Hans-Christian Riekhof, the companies L’Oreal Paris, Zentis, IWC Schaffhausen, AUDI AG, Volkswagen Shanghai and Ad Alliance will give lectures. Below is the schedule with the respective topics.
09.11.2020
The digital customer journey in the beauty industry
Alexa Baumgärtner | L’Oréal Paris | Digital Marketing
18.00 – 19.30 Uhr | Auditorium
16.11.2020
ZENTIS: A family business with high business field diversification and common marketing/sales strategy
Nico Stobinski | Zentis | National Key Account Management | PFH Alumnus
18.00 – 19.30 Uhr | Auditorium
30.11.2020
Brand Management in the top luxury segment using the example of IWC SCHAFFHAUSEN
Alexander Schwenck | IWC Schaffhausen | Director Marketing & Press Realations CEE
18.00 – 19.30 Uhr | Auditorium
07.12.2020
Brand strategy @ AUDI AG
Dr. Michael Müller | Audi AG | Director Global Brand Strategy, Customer Insights
18.00 – 19.30 Uhr | Auditorium
14.12.2020
Volkswagen in Asia: Sales strategies in India, South Korea and China
Frederik Gutermilch | Director Sales Planning | SAIC Volkswagen, Shanghai | PFH Alumnus
18.00 – 19.30 Uhr | Auditorium
11.01.2021
Cross-media marketing in Germany – challenges and answers using the example of the AdAlliance
Felix Stöve | Director Creative Consultancy | Ad Alliance | PFH Alumnus
18.00 – 19.30 Uhr | Auditorium
Guests are warmly welcome. Registration required, please by email to Wieschollek@nullpfh.de
Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen
More information about the PFH Private University of Göttingen