Archive for year: 2019
15.04.2019│ Göttingen – Challenges in the Relaunch of a B2B Brand
The special challenges associated with rebranding a B2B brand are the focus of the lecture on 15.04.2019 at PFH Göttingen. Philipp Wacker is the managing director of the Fa. Riegler & Co KG in Bad Urach, a company that operates in the field of compressed air and pneumatics. Using the practical example of the realignment of his brand, he provides detailed insights into its B2B marketing conception.
The graduate of the Private University of Göttingen PFH Göttingen comes at the invitation of Professor Dr. Hans-Christian Riekhof, who teaches International Marketing at the renowned private university and regularly organizes subject-specific lectures.
Location:
PFH Private University Göttingen
Weender Landstraße 3-7
37073 Göttingen
Date/Time:
Mon., 15.04.2019, 18:00
The event is free of charge. Guests are warmly welcome.
Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de
Photo: Riegler
