On Monday, 03.06.2019, the Private University of Göttingen (PFH) will host the Nestlé Group. At the invitation of Prof. Dr. Hans-Christian Riekhof, Christoph Ahlborn, Customer Sales Director at Nestlé, will give a lecture on the topic "Why Sales? Insights into the German retail landscape and negotiation processes - from Nestlé's perspective". The PFH is looking forward to welcoming interested parties this evening.

03.06.2019│ Göttingen – Nestlé on Sales and Negotiation Processes

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On Monday, 03.06.2019, the Private University of Göttingen (PFH) will host the Nestlé Group. At the invitation of Prof. Dr. Hans-Christian Riekhof, Christoph Ahlborn, Customer Sales Director at Nestlé, will give a lecture on the topic “Why Sales? Insights into the German retail landscape and negotiation processes – from Nestlé’s perspective”. The PFH is looking forward to welcoming interested parties this evening.

Location:
PFH Private University of Göttingen
Room 103
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon., 03.06.2019, 6:00 PM

The event is free. Guests are warmly welcome.
Please register by email at Wieschollek@nullpfh.de.

Photo: pixabay.com

Wenn Preise von Kunden als unfair empfunden werden, sollten die Alarmglocken schrillen. Die Gefahr, dass die Kunden zum Wettbewerb wechseln, ist groß. Lesen Sie, was Unternehmer über das Thema Preis-Fairness wissen sollten.

Pricing-Newsletter No. 23 (2019): Unfair Prices – Why They Are Dangerous

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Wenn Preise von Kunden als unfair empfunden werden, sollten die Alarmglocken schrillen. Die Gefahr, dass die Kunden zum Wettbewerb wechseln, ist groß. Lesen Sie, was Unternehmer über das Thema Preis-Fairness wissen sollten.

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In an interview with Prof. Riekhof, Philipp Wacker, managing director of the compressed air and pneumatics specialist Riegler, explains the background to the repositioning of his B2B brand.

Repositioning: Why the B2B brand Riegler now relies on emotions

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In an interview with Prof. Riekhof, Philipp Wacker, managing director of the compressed air and pneumatics specialist Riegler, explains the background to the repositioning of his B2B brand.

Realigning a brand in the business-to-business environment is a demanding challenge. The rebranding of a B2B brand was the focus of a lecture by Philipp Wacker (photo), managing director of the company Riegler & Co KG in Bad Urach. The industry: compressed air and pneumatics. Using the practical example of the reorientation of his brand, he provided insights into its B2B marketing concept at the Private University of Göttingen (PFH).

The PFH graduate appeared at the invitation of Dr. Hans-Christian Riekhof, Professor of International Marketing. In an interview with Riekhof, Wacker explains the background to the repositioning of his brand.

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