Marketing Club Nordhessen: Lecture by Prof. Dr. Riekhof on the topic of Pricing
The lecture will take place on Thursday, September 01, 2016, in Kassel. The location and time will be announced later.
Registration is directly via the Marketing Club Nordhessen.
According to the empirical studies of Professor Riekhof, pricing is still the most underestimated profit lever. And even in marketing, pricing does not receive the attention it deserves. After all, it’s about extracting the value from the customer with high pricing competence, which was created with the product itself and its perfect staging. The core task of marketing is value adding – this presupposes that pricing is also operated with corresponding devotion and intensity.
Professor Riekhof shows in his lecture how to create the right “mindset” for pricing in the company, how pricing processes can be designed pragmatically and what successful companies do to strengthen their pricing competence. For many years, Professor Riekhof has been advising companies on pricing, both in the B2B and B2C sectors. His practical experience as marketing director in the Otto Group and as business unit manager in Beiersdorf AG is beneficial.
His pricing studies can be found at www.unicconsult.com/Publikationen.
His pricing studies can be found at www.unicconsult.com/Publikationen.
