A typical mistake in pricing: Fighting for the wrong customers
/0 Comments/in Unkategorisiert/by Jürgen KettlerBook Tip No. 14 (2015): Arrival City
/0 Comments/in Book recommendations/by Prof. Dr. Hans-Christian RiekhofFree expert knowledge on pricing delivered to your inbox regularly
Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.