“How do you want to bring back some of this spirit? By bringing together the two completely different cultures: the shirt-sleeved traders and the internet guys who work day and night, don’t need a time card, don’t wear a suit, don’t even want an office – but burn money to chase market shares from the competition. The old guard, who has long secured Rewe’s success, we have to convince that we need them. They have to finance the madmen who are our future.”
– Caparros, A.: I flirt with danger, in: Handelsblatt (2014), No. 18, p. 7.
