Research project Location-based Marketing in the e-commerce magazine
/0 Comments/in Unkategorisiert/by Jürgen KettlerThe e-commerce magazine reported on the empirical research project on Location-based Marketing at the PFH Private University of Göttingen on October 14, 2015.
You can read the entire article here:
GFM Industry Magazine Reports on the Research Project Location-based Marketing
/in News / Insights/by Jürgen KettlerThe industry magazine GFM Nachrichten published an article on the research project Location-based Marketing of the PFH Private University of Göttingen on October 12, 2015.
Research Project Location-based Marketing in the Local Press
/in News / Insights/by Jürgen KettlerThe Göttinger Tageblatt reported on the research project of the PFH Private University of Göttingen on Location-based Marketing on October 12, 2015.
You can read the entire article here:
Book Tip No. 13 (2015): Uprising
/0 Comments/in Book recommendations/by Prof. Dr. Hans-Christian RiekhofFree expert knowledge on pricing delivered to your inbox regularly
Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.