Daniel Kahnemann: We construct our own reality

“From the information available to us, we construct the best possible story, and if it’s a good story, we believe it.”

– Kahnemann, Daniel, Handelsblatt 6./7./8. December 2013, p. 67.

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Pricing Seminar with Prof. Riekhof

As a participant of the pricing seminar, you will:

approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
develop concrete ideas for quick wins in pricing and assess their feasibility.
create a reliable estimate of the performance improvement that can be achieved through a pricing project.