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Rarely have companies faced such challenges in pricing as they do now. The next two-day intensive pricing seminar with pricing expert Prof. Dr. Hans-Christian Riekhof will take place in Hamburg on 30.09./01.10.2022.

Pricing Seminar on 30.09/01.10.2022 in Hamburg

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Pricing is one of the most underestimated marketing tools. It contains a frequently neglected potential for sustainable value creation. Many companies still lack a long-term strategy to deal with the daily, sometimes complex aspects of the pricing process.

In this two-day practical intensive seminar, pricing expert Professor Dr. Hans-Christian Riekhof provides a comprehensible practical methodological framework, a “toolbox”, in which, among other things, 4 levers for increasing the pricing competence of companies are highlighted. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Participants, who can come from a wide range of industries, are therefore recommended to bring specific pricing issues from their own work area into the seminar to work on them there.

Early registration is recommended as places are limited.

Read how previous participants rate the seminar
https://www.unicconsult.com/pricing-seminar/teilnehmerstimmen/

Further information at: www.unicconsult.com/pricing-seminar

Die Nachfrage nach Pricing-Managern oder Leitern geplanter Pricing-Abteilungen steigt. Pricing-Abteilungen sind en vogue. In unserem Pricing-Newsletter No. 26 klären wir, ob das sinnvoll ist und wie man so etwas organisatorisch ausgestalten kann.

Pricing-Newsletter No. 26 (2019): Do we need more Pricing Managers and Pricing Departments?

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Die Nachfrage nach Pricing-Managern oder Leitern geplanter Pricing-Abteilungen steigt. Pricing-Abteilungen sind en vogue.

In unserem Pricing-Newsletter No. 26 klären wir, ob das sinnvoll ist und wie man so etwas organisatorisch ausgestalten kann.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

At the two-day pricing seminar of the Association of Indoor and Indoor Playgrounds e.V. (VDH) in Berlin, pricing expert Prof. Dr. Hans-Christian Riekhof teaches the 4 levers to increase pricing competence.

06.09.2018 │ Göttingen – Learning Pricing Competence

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In the two-day intensive seminar, the 4 levers to increase the pricing competence of companies are taught. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Participants are advised to bring specific pricing issues from their own work area into the seminar to work on them there.

Seminar goals

Using the 4 levers to increase pricing competence, seminar participants learn:

• To develop hypotheses about price-related reactions in their market segment

• To develop price tests

• To put their own pricing strategy to the test

• To develop new building blocks for their pricing strategy

• To develop a price-related customer segmentation

• To tap potentials for profit increases

• To develop a discount strategy

• To develop a price controlling concept

• To design a transfer plan for implementing the pricing strategy

The speaker:
Dr. Hans-Christian Riekhof is Professor of International Marketing at PFH Private University of Göttingen and author and editor of various books on strategy, marketing and retail business. His most recent publications are his book on “The 6 Levers of Strategy Implementation” and the 3rd edition of the book he edited on “Retail Business”. As Marketing Director of the Otto Group and Head of Business Unit at Beiersdorf AG, as well as a consultant to well-known companies on strategy and marketing issues, he is the ideal mediator between theory and practice. Since 2005, Professor Riekhof has been intensively dealing with questions of strategic and operational pricing in the form of projects and studies.

Number of participants:
max. 14 / min. 8. If the minimum number of participants is not reached, the event can be cancelled at the latest 5 days before the start.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Thu., 06.09.2018, 10:00 am –
Fri., 07.09.2018, 5:00 pm

 

For more information and tickets via eventbrite