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Participants can once again learn a differentiated approach to the challenges of strategic pricing in 2020 at the seminars of pricing specialist Hans-Christian Riekhof.

The Pricing Seminar Dates for 2020 are here

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The right pricing can have a significant effect on business success, on sales and profit margins. However, many companies still do not have a formulated pricing strategy or – if they do – neglect relevant aspects in the pricing processes and underestimate the dynamics of the markets and the influence of their pricing policy.

Participants can once again learn the right approach to the challenges of strategic pricing in 2020 at the seminars of Hans-Christian Riekhof. For the coming year, there are currently four dates available in Hamburg from the long-experienced pricing specialist:

on 19/20 March 2020
on 18/19 June 2020
on 1/2 October 2020
on 3/4 December 2020

In the intensive seminar, the marketing professor of the Private University of Göttingen (PFH) provides participants with relevant and immediately applicable expert knowledge about strategic pricing. Participants learn in a practical way how to formulate the building blocks of a long-term pricing strategy, the correct review of pricing processes, how to improve price communication and how to introduce efficient price controlling.

The venue is the proven Gastwerk Hotel Hamburg. With its stylish ambience and ideal premises, with its pleasant tranquility and good service, it offers the ideal framework for Professor Riekhof’s intensive seminar.

Links:


Learn more about the Pricing Seminars here.
Read what previous participants have to say!

Interested parties can now register for one of the seminars.
Secure one of the coveted places now!

At the two-day pricing seminar of the Association of Indoor and Indoor Playgrounds e.V. (VDH) in Berlin, pricing expert Prof. Dr. Hans-Christian Riekhof teaches the 4 levers to increase pricing competence.

06.09.2018 │ Göttingen – Learning Pricing Competence

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In the two-day intensive seminar, the 4 levers to increase the pricing competence of companies are taught. These levers are not only explained theoretically, but are applied using practical examples from the participants’ everyday work. Participants are advised to bring specific pricing issues from their own work area into the seminar to work on them there.

Seminar goals

Using the 4 levers to increase pricing competence, seminar participants learn:

• To develop hypotheses about price-related reactions in their market segment

• To develop price tests

• To put their own pricing strategy to the test

• To develop new building blocks for their pricing strategy

• To develop a price-related customer segmentation

• To tap potentials for profit increases

• To develop a discount strategy

• To develop a price controlling concept

• To design a transfer plan for implementing the pricing strategy

The speaker:
Dr. Hans-Christian Riekhof is Professor of International Marketing at PFH Private University of Göttingen and author and editor of various books on strategy, marketing and retail business. His most recent publications are his book on “The 6 Levers of Strategy Implementation” and the 3rd edition of the book he edited on “Retail Business”. As Marketing Director of the Otto Group and Head of Business Unit at Beiersdorf AG, as well as a consultant to well-known companies on strategy and marketing issues, he is the ideal mediator between theory and practice. Since 2005, Professor Riekhof has been intensively dealing with questions of strategic and operational pricing in the form of projects and studies.

Number of participants:
max. 14 / min. 8. If the minimum number of participants is not reached, the event can be cancelled at the latest 5 days before the start.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Thu., 06.09.2018, 10:00 am –
Fri., 07.09.2018, 5:00 pm

 

For more information and tickets via eventbrite