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Mercedes-Benz has abolished the traditional price lists to offer customers more transparency and flexibility. This decision could have a signaling effect for other companies that also need to rethink their pricing strategies.

Mercedes-Benz revolutionizes the sales model! What does this mean for your pricing strategy?

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Mercedes-Benz has recently changed its sales model and abolished the traditional price lists to offer more transparency and flexibility. This is reported by various media (including “Auto, Motor und Sport”, chip.de). But what does this mean for companies that also need to rethink their pricing strategies?

The abolition of fixed price lists at Mercedes-Benz could have a signaling effect: customers increasingly expect transparency and tailor-made offers. However, such a model requires an extremely agile and well-thought-out pricing strategy. Companies that rigidly adhere to traditional pricing models could quickly fall behind. Instead, a dynamic pricing model that adapts to market conditions and individual customer requirements could play a decisive role.

Instead of fixed price lists, more transparency and flexibility

But beware: With flexibility comes complexity. Pricing becomes more demanding and requires a precise market analysis and a deep understanding of customer needs. This is where the pricing strategy of UNICconsult comes into play. Our RSEC model (Research, Strategy, Execution, Controlling) ensures that your pricing strategy not only meets current requirements, but is also future-proof.

Mercedes-Benz’s decision regarding traditional price lists shows that the market is ready to take new paths. Companies that adapt their pricing strategies early can benefit from this change and secure competitive advantages.

Don’t miss this opportunity! Now is the perfect time to rethink your pricing strategy. Contact the experts at UNICconsult and get your company fit for the future!

Contact UNICconsult

 

Photo: pixabay.com

Die gemeinsam mit Janina Wille durchgeführte Studie (Riekhof/Wille 2018), zeigt: bei den meisten Unternehmen gibt es weiterhin ein beachtliches Potential bzgl. der Optimierung des Pricing. Erfahren Sie mehr über die branchenübergreifende Erkenntnisse.

Pricing-Newsletter No. 18 (2018): The Empirical Pricing Study 2018 (Riekhof/Wille)

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Die gemeinsam mit Janina Wille durchgeführte Studie (Riekhof/Wille 2018), zeigt: bei den meisten Unternehmen gibt es weiterhin ein beachtliches Potential bzgl. der Optimierung des Pricing. Erfahren Sie mehr über die branchenübergreifende Erkenntnisse.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.

The German Craftsmanship Newspaper discusses in a current article the question of how craftsmen can enforce higher prices. The editorial team found professional advice from Prof. Dr. Hans-Christian Riekhof of UnicConsult, pricing expert at the Private University of Göttingen (PFH).

German Craftsmanship Newspaper quotes Pricing Expert Riekhof

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The German Craftsmanship Newspaper discusses in a current article the question of how craftsmen can enforce higher prices. The editorial team found professional advice from Prof. Dr. Hans-Christian Riekhof of UnicConsult, Pricing Expert at the Private University of Göttingen (PFH).

The higher the prices, the higher the profit. A simple calculation, but one that does not always work in reality, the paper knows. Because customers demanded price reductions, competitors pushed prices down or simply lacked the courage. So the question is: How can craftsmen enforce higher prices?

The economy is good, unemployment is low, the demand for craftsmen’s services is high, writes Sebastian Wolking in the article. This is a good opportunity to push prices up. Secondly, increased raw material costs are an argument that is perceived as fair and plausible. “The customer accepts this more readily”, says Hans-Christian Riekhof, Pricing Expert at the Private University of Göttingen (PFH).

One point where craftsmen in particular could start is discounts. Discounts, the newspaper continues, cut into the financial flesh, reduce the margin. “There is basically nothing wrong with discounts”, says Riekhof. “But every discount must have a solid justification.”

Read the whole article at:
https://www.deutsche-handwerks-zeitung.de/wie-handwerker-hoehere-preise-durchsetzen/150/3100/380768

Download the article as a pdf:
https://www.unicconsult.com/wp-content/uploads/2020/03/wie-handwerker-hoehere-preise-durchsetzen-dhz-net.pdf

 

The Economic Juniors of Lübeck, Ostholstein and Segeberg invite you to the speaker event "Strategic Pricing - Value Creation through Intelligent Pricing Strategies" on Thursday, July 13, 2017. Admission is at 6:30 PM. The event at Landhaus Carstens, Strandallee 73, in 23669 Timmendorfer Beach, includes two lectures: At 6:45 PM, Prof. Dr. Marc Oliver Opresnik (Opresnik Management Consulting, FH Lübeck and European Business School London) starts with the lecture "Negotiation Management". Subsequently, from 7:45 PM to 8:15 PM, Prof. Dr. Hans-Christian Riekhof, (Managing Partner of UNICconsult Strategy Development GmbH, International Marketing PFH Private University Göttingen) gives the lecture "Strategic Pricing - Value Creation through Intelligent Pricing Strategies". Afterwards, from 8:30 PM-9:00 PM, a Come Together with buffet (finger food) is planned. Venue: Landhaus Carstens Strandallee 73 23669 Timmendorfer Beach Date: Thursday, July 13, 2017 Admission: 6:00 PM

13.07.2017 │Timmendorfer Beach – Lecture “Value Creation through Intelligent Pricing Strategies”

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The Economic Juniors of Lübeck, Ostholstein and Segeberg invite you to the speaker event “Strategic Pricing – Value Creation through Intelligent Pricing Strategies” on Thursday, July 13, 2017. Admission is at 6:30 PM. The event at Landhaus Carstens, Strandallee 73, in 23669 Timmendorfer Beach, includes two lectures: At 6:45 PM, Prof. Dr. Marc Oliver Opresnik (Opresnik Management Consulting, FH Lübeck and European Business School London) starts with the lecture “Negotiation Management”. Subsequently, from 7:45 PM to 8:15 PM, Prof. Dr. Hans-Christian Riekhof, (Managing Partner of UNICconsult Strategy Development GmbH, International Marketing PFH Private University Göttingen) gives the lecture “Strategic Pricing – Value Creation through Intelligent Pricing Strategies”. Afterwards, from 8:30 PM-9:00 PM, a Come Together with buffet (finger food) is planned. Venue: Landhaus Carstens Strandallee 73 23669 Timmendorfer Beach Date: Thursday, July 13, 2017 Admission: 6:00 PM