No other vehicle manufacturer is as pioneering in terms of technical progress and the use of data in the vehicle as the US car manufacturer Tesla. A report by the ARD magazine “Kontraste” now points to security concerns regarding data protection through the recording of environmental images in Tesla vehicles. According to research by the broadcaster RBB for “Kontraste”, the e-mobility manufacturer transmits video data from cars in Germany to servers in the USA.
“In our study “Customer Insights: Connected Car Services in Germany” we were able to show that the use of personal data in connection with connectivity services is a critical aspect for more than two thirds of the respondents”, explains Marc Scholz. The master’s student is, alongside Prof. Hans-Christian Riekhof, the co-author of the study created in spring 2020. “Only a third of the respondents trust Tesla. German premium OEMs are given the highest trust in this context.”
The RBB report also underlines that the desire for data from Tesla and other OEMs will continue to increase. Marc Scholz therefore advises car manufacturers to rethink their handling and communication with regard to data protection standards from the aspect of current and future trustworthiness of customers.
The US company Tesla wants to build 500,000 cars a year in Berlin soon.
https://www.unicconsult.com/wp-content/uploads/2020/09/tesla.jpg412695Prof. Dr. Hans-Christian Riekhof/wp-content/themes/ucs/images/layout/logo.svgProf. Dr. Hans-Christian Riekhof2020-09-23 13:05:102025-06-14 11:10:23Tesla: ARD “Kontraste” Criticizes Handling of User Data
Deutschlandfunk picks up the study “Customer Insights: Connected Car Services in Germany”. This was conducted by Prof. Hans-Christian Riekhof with Marc Scholz in the spring of 2020 for the Private University of Göttingen. As part of the “Computer and Communication” series, the radio station now interviewed Hans-Christian Riekhof on the topic aspect “Drivers are skeptical of Connected-Car services”.
In the approximately 6-minute contribution, it becomes clear what opportunities are now offered by car-to-car communication. And which connectivity services currently interest drivers and which do not. An exciting insight is also promised by the answer to the question of which companies are trusted in dealing with the collected data.
https://www.unicconsult.com/wp-content/uploads/2020/09/deutschlandfunk-connected-car-services.jpg466700Prof. Dr. Hans-Christian Riekhof/wp-content/themes/ucs/images/layout/logo.svgProf. Dr. Hans-Christian Riekhof2020-09-22 10:28:002025-06-14 11:10:58Deutschlandfunk Picks Up Connected-Car-Services Study
The study “Connected-Car-Services in Germany” has now been picked up by Göttingen City Radio. With the much-noticed study, one of the first investigations was carried out that analyzes the connectivity services currently available in the vehicle from the customer’s perspective. The radio station points to the enormous potential in vehicle connectivity highlighted in the study.
In addition, the radio editorial team addresses the security of the data that arises when using the Car2Car communication services and which companies are trusted in this regard. “The respondents consider Car2Car communication services, which primarily warn subsequent vehicles in dangerous situations, to be particularly forward-looking”, says the broadcaster.
The study was conducted by Prof. Hans-Christian Riekhof and Marc Scholz in the spring of 2020 for the PFH Private University of Göttingen. To this end, 543 people answered standardized questionnaires using quantitative data collection, which the authors of the study then evaluated.
https://www.unicconsult.com/wp-content/uploads/2020/09/stadtradio-goettingen-studie.jpg233700Prof. Dr. Hans-Christian Riekhof/wp-content/themes/ucs/images/layout/logo.svgProf. Dr. Hans-Christian Riekhof2020-09-21 13:01:262025-06-14 11:11:25Göttingen City Radio reports on Connected-Car-Services study
The online electronics journal elektronikpraxis.vogel.de reports on September 15, 2020 about the study on Connected Car Services by Prof. Dr. Hans Christian Riekhof and Marc Scholz. Under the title “Concerns about the data security of networked vehicles”, the editorial team particularly highlights the aspect of data security.
The magazine quotes, among other things, one of the central findings that the authors of the study made with regard to consumer behavior. For consumers, not only cost-benefit aspects played an important role in the decision for or against Connected Car Services, but also the question of data security. The study therefore also examined the willingness of drivers to leave information about their health-related driving ability, their driving behavior or the chosen routes and detours to an international corporation.
Drivers with concerns about data security
The study found that compared to leading automotive corporations with leading IT corporations, users place higher trust in the automotive corporations. Nevertheless, security concerns regarding their data remained comparatively high at 68%. The trust in the premium manufacturers in the use of data from the connectivity services is therefore high: Apple is in 4th place ahead of other European manufacturers. Facebook and Google are clearly lagging behind.
The study “Customer Insights: Connected Car Services in Germany”, was conducted from March 2 to 31, 2020 by Hans-Christian Riekhof, Professor of International Marketing, and Marc Scholz, co-author of the study and master’s graduate, for the Private University of Göttingen (PFH). The procedure is based on a quantitative data collection in the form of a standardized questionnaire.
https://www.unicconsult.com/wp-content/uploads/2020/09/elektronikpraxis-connected-car-services.jpg336700Prof. Dr. Hans-Christian Riekhof/wp-content/themes/ucs/images/layout/logo.svgProf. Dr. Hans-Christian Riekhof2020-09-15 17:23:082025-06-14 11:12:08Electronics Journal Reports on Study of Connected Car Services
Robert Stolt, Senior Manager in the New Mobility division, Porsche Consulting
As part of the empirical study “Customer Insights: Connected Car Services in Germany”, which Prof. Dr. Hans Christian Riekhof and Marc Scholz conducted for the Private University of Göttingen, the following interview with Robert Stolt was created. Stolt has been a Senior Manager in the New Mobility division of Porsche Consulting for five years. Both privately and in his professional life, he deals with topics related to New Mobility (Mobility Services, Electromobility, Connected Car, Autonomous Driving). The answers and opinions expressed in this interview represent his own point of view and not that of Porsche AG or Porsche Consulting.
Professor Riekhof: What importance do you attach to connectivity services compared to other new topics in the automotive industry, such as electrification, mobility services, autonomous driving?
Robert Stolt: From my point of view, connectivity services are primarily assigned the importance of being an enabler for topics such as mobility services and autonomous driving. In this context, connectivity represents part of the components along the technological development.
Nevertheless, connectivity services can deliver added value for the customer through the possibility of individualization. Connectivity services can thus both drive new topic areas in the field of mobility and be an independent business area.
Professor Riekhof: What technological trends will further promote the topic of connectivity in the future?
Robert Stolt: I think that strong technological drivers in the connectivity environment will be services to extend vehicle functions via over-the-air updates on the one hand. And on the other hand, vehicle-to-everything (V2X) communication. In the future, communication with the charging station will also be important due to electrification.
Professor Riekhof: What measures do you think could be taken to further promote the spread of connectivity services?
Robert Stolt: To further promote the spread of connectivity services, it requires a simplification of the use of Connected Car Services and an accelerated integration of the services into the vehicle ecosystem. Likewise, the handling of Connected Car Services can be improved by voice control in the vehicle.
This function greatly simplifies the usability of the services. Likewise, connectivity services must be better integrated into the customer’s ecosystem. Ultimately, online training or “how-to-use” videos from the manufacturer or the sales consultant in the car dealership could also be a way to support customers in dealing with the services or in activation.
Professor Riekhof: How important do you think future collaborations with third-party providers, such as streaming providers or payment service providers, will be in the context of vehicle connectivity?
Robert Stolt: I think that collaborations with third-party providers can be helpful in order to keep the focus on one’s own core competencies in the sense of Connect Services. However, own services should also be offered that have added value for the customer in relation to the own brand. In this context, Porsche, for example, offers the Porsche Track Precision App to promote brand loyalty of customers through Connect Services.
Professor Riekhof: Our study shows that almost a third of respondents are not willing to pay for Connected Car Services. Are you considering models of flexible pricing or on-demand pricing to increase acceptance for Connected Car Services?
Robert Stolt: At Porsche, a free usage period for the Connect Services is included for the customer at the beginning. After this usage period has expired, the Connect Services are offered at fixed package prices.
Professor Riekhof: Do you see different needs regarding the Connectivity Services for fleet customers and private customers?
Robert Stolt: Yes. Fleet customers usually place greater value on connectivity services that can lead to more efficiency or transparency of the total cost of ownership, while private customers also request infotainment services in addition to safety features.
Professor Riekhof: According to our study, there is great trust in the premium manufacturers in the use of data from the Connectivity Services, Apple is in 4th place ahead of other European manufacturers. Facebook and Google are clearly lagging behind. How do you assess this result?
Robert Stolt: Apple differs from Facebook and Google in that they invest heavily in the perception as a data protection technically secure company. This image and the external impact of Apple is very positively perceived by customers, especially in Europe.
In the future, data protection features will be in even greater demand, which will make Apple’s lead over the other internet companies even more relevant. In general, Connectivity Services should primarily offer added value from the customer’s point of view – e.g. when using the vehicle, and no data should be sold to other companies.
https://www.unicconsult.com/wp-content/uploads/2020/07/Konnektivitaetsdienste.png493721Prof. Dr. Hans-Christian Riekhof/wp-content/themes/ucs/images/layout/logo.svgProf. Dr. Hans-Christian Riekhof2020-07-30 18:50:282025-06-14 11:29:42Connectivity services must be better integrated into the customer’s ecosystem
With the now published empirical study “Customer Insights: Connected Car Services in Germany”, the PFH Private University of Göttingen examined the relevance of connectivity services in vehicles from a customer perspective. This is one of the first studies to analyze the currently available connectivity services in the vehicle from the customer’s perspective. The focus of the study by Prof. Dr. Hans-Christian Riekhof and Marc Scholz was the question of which currently available and which future conceivable connectivity services offer a particularly high relevance and can thus further increase the acceptance of these connectivity services.
Majority sees high potential for connectivity services in vehicles
An important finding in advance: The study confirms that a large majority of respondents see great potential in the connectivity of vehicles. The study thus underlines the increasing importance of such services for both customers and the automotive industry.
The following topics are at the center of the study:
Statements on the relevance of currently available and future Connected Car Services
Insights into the development and perspectives of these services
Insights into specific influencing factors such as willingness to pay, handling of data and acceptance of these services.
https://www.unicconsult.com/wp-content/uploads/2020/07/studie-connected-car-services.jpg457700Prof. Dr. Hans-Christian Riekhof/wp-content/themes/ucs/images/layout/logo.svgProf. Dr. Hans-Christian Riekhof2020-07-21 23:12:382025-06-14 11:30:08Current Study on Connectivity Services in Vehicles: High Potential for Connected Car Services
The present study, which examines the pricing processes of automotive suppliers, (Prof. Dr. Hans-Christian Riekhof/Maximilan Mitschke) is another empirical pricing study by the PFH Private University of Göttingen. This study is the first to focus on automotive suppliers. Due to often long-standing supply relationships between OEMs and suppliers, as well as very different power constellations and dependencies, it is expected that pricing in this area involves special challenges.
Potential in the pricing of automotive suppliers often not yet recognized
An important result should be mentioned here in advance: As the pricing studies from the years 2009 (Riekhof/Lohaus), 2012 (Riekhof/Wurr) and 2015 (Riekhof/Ha) were able to show, many companies have not yet recognized that pricing is the most important profit driver in the company – at least pricing surprisingly does not consistently receive a very high internal value.
The future of customer cards is digital. This is written by the Location Insider, who has picked up the study on the future of customer cards, which Prof. Dr. Hans-Christian Riekhof and Stefan Brinkhoff have created for the PFH Private University of Göttingen. The Location Insider, Germany’s online service for the digitization of trade, explains: “The plastic customer card in the customer’s wallet has no future.” This succinctly summarizes the result of the investigation of the PFH Private University of Göttingen. A look at the details of the study shows that companies are already implementing digital customer cards, or at least consider them to be sensible. 85% of the companies surveyed generally consider a customer card to be very useful or useful.
All respondents from all sectors agree on one thing: company-specific cards are clearly preferred over cross-sector initiatives such as Payback or Deutschlandcard.
https://www.unicconsult.com/wp-content/uploads/2018/03/locationfinder-studie-kundenkarten.jpg499800Jürgen Kettler/wp-content/themes/ucs/images/layout/logo.svgJürgen Kettler2018-03-06 12:01:162025-06-15 00:18:12Locationinsider: The future of the customer card is digital
What is the future of traditional and digital customer cards in retail, system catering and tourism? Are companies exploiting the possibilities of new technologies? These questions are addressed in the new study by the PFH Private University of Göttingen, prepared by Prof. Dr. Hans-Christian Riekhof and Stefan Brinkhoff (M.Sc.).
Customer cards are today considered a valuable, practical and popular instrument of customer loyalty. Advantage for customers: a high added value through individualized communication and incentive programs. In return, companies benefit from a new, customizable communication channel to the customer, including important insights into actual customer behavior. Under the keyword Location Based Marketing, digital campaigns can be played out directly on the shelf, thereby
increasing the relevance of the messages. In addition, customer cards are a marketing tool that allows an immediate success assessment and economic evaluation of each individual action and campaign. At the same time, a certain saturation occurs: wallets and purses are overflowing with plastic cards, and in case of doubt, the required customer card is not at hand when shopping.
Against this background, the scientists of the study were interested in how companies from the already mentioned sectors think about a digital customer card, which is available as an app on the smartphone, for example, what benefits they attribute to
such a digital customer card and what the distribution of these digital customer cards looks like. And whether companies prefer their own, company-specific customer card, or whether they prefer cross-company cards (such as payback or Deutschlandcard).
/wp-content/themes/ucs/images/layout/logo.svg00Jürgen Kettler/wp-content/themes/ucs/images/layout/logo.svgJürgen Kettler2018-01-29 11:17:572025-06-15 00:28:05Study on the Future of Customer Cards
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