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Participants can once again learn a differentiated approach to the challenges of strategic pricing in 2020 at the seminars of pricing specialist Hans-Christian Riekhof.

The Pricing Seminar Dates for 2020 are here

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The right pricing can have a significant effect on business success, on sales and profit margins. However, many companies still do not have a formulated pricing strategy or – if they do – neglect relevant aspects in the pricing processes and underestimate the dynamics of the markets and the influence of their pricing policy.

Participants can once again learn the right approach to the challenges of strategic pricing in 2020 at the seminars of Hans-Christian Riekhof. For the coming year, there are currently four dates available in Hamburg from the long-experienced pricing specialist:

on 19/20 March 2020
on 18/19 June 2020
on 1/2 October 2020
on 3/4 December 2020

In the intensive seminar, the marketing professor of the Private University of Göttingen (PFH) provides participants with relevant and immediately applicable expert knowledge about strategic pricing. Participants learn in a practical way how to formulate the building blocks of a long-term pricing strategy, the correct review of pricing processes, how to improve price communication and how to introduce efficient price controlling.

The venue is the proven Gastwerk Hotel Hamburg. With its stylish ambience and ideal premises, with its pleasant tranquility and good service, it offers the ideal framework for Professor Riekhof’s intensive seminar.

Links:


Learn more about the Pricing Seminars here.
Read what previous participants have to say!

Interested parties can now register for one of the seminars.
Secure one of the coveted places now!

The lecture on Monday, June 11 in Göttingen will focus on yield management and strategic pricing using the successful musical "King of the Lions" as an example. The event will take place at the PFH Private University of Göttingen. The speaker will be Christian Fischer, Head of Brand Management & Strategy from the Stage Entertainment event company in Hamburg, who is following an invitation from pricing expert Prof. Hans-Christian Riekhof, Professor of International Marketing at the university. The impulse lecture is planned for a duration of approx. 45 minutes, afterwards a discussion with the experts is invited.

11.06.2018 │ Göttingen – Pricing using the example “King of the Lions”

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The lecture on Monday, June 11 in Göttingen will focus on yield management and strategic pricing using the successful musical “King of the Lions” as an example. The event will take place at the PFH Private University of Göttingen. The speaker will be Christian Fischer, Head of Brand Management & Strategy from the Stage Entertainment event company in Hamburg, who is following an invitation from pricing expert Prof. Hans-Christian Riekhof, Professor of International Marketing at the university. The impulse lecture is planned for a duration of approx. 45 minutes, afterwards a discussion with the experts is invited.

Location:
PFH Private University of Göttingen
Weender Landstraße 3-7
37073 Göttingen

Time:
18.00 – 19.30 hrs

Registrations for guests please by mail to:

Kisters@nullpfh.de

The Economic Juniors of Lübeck, Ostholstein and Segeberg invite you to the speaker event "Strategic Pricing - Value Creation through Intelligent Pricing Strategies" on Thursday, July 13, 2017. Admission is at 6:30 PM. The event at Landhaus Carstens, Strandallee 73, in 23669 Timmendorfer Beach, includes two lectures: At 6:45 PM, Prof. Dr. Marc Oliver Opresnik (Opresnik Management Consulting, FH Lübeck and European Business School London) starts with the lecture "Negotiation Management". Subsequently, from 7:45 PM to 8:15 PM, Prof. Dr. Hans-Christian Riekhof, (Managing Partner of UNICconsult Strategy Development GmbH, International Marketing PFH Private University Göttingen) gives the lecture "Strategic Pricing - Value Creation through Intelligent Pricing Strategies". Afterwards, from 8:30 PM-9:00 PM, a Come Together with buffet (finger food) is planned. Venue: Landhaus Carstens Strandallee 73 23669 Timmendorfer Beach Date: Thursday, July 13, 2017 Admission: 6:00 PM

13.07.2017 │Timmendorfer Beach – Lecture “Value Creation through Intelligent Pricing Strategies”

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The Economic Juniors of Lübeck, Ostholstein and Segeberg invite you to the speaker event “Strategic Pricing – Value Creation through Intelligent Pricing Strategies” on Thursday, July 13, 2017. Admission is at 6:30 PM. The event at Landhaus Carstens, Strandallee 73, in 23669 Timmendorfer Beach, includes two lectures: At 6:45 PM, Prof. Dr. Marc Oliver Opresnik (Opresnik Management Consulting, FH Lübeck and European Business School London) starts with the lecture “Negotiation Management”. Subsequently, from 7:45 PM to 8:15 PM, Prof. Dr. Hans-Christian Riekhof, (Managing Partner of UNICconsult Strategy Development GmbH, International Marketing PFH Private University Göttingen) gives the lecture “Strategic Pricing – Value Creation through Intelligent Pricing Strategies”. Afterwards, from 8:30 PM-9:00 PM, a Come Together with buffet (finger food) is planned. Venue: Landhaus Carstens Strandallee 73 23669 Timmendorfer Beach Date: Thursday, July 13, 2017 Admission: 6:00 PM

The topic "Strategic Pricing - Value creation through intelligent pricing strategies" is the focus of the lecture by Professor Dr. Hans-Christian Riekhof, to which the Business Club Hamburg invites to the Hanseatic city on Wednesday, April 19.

19.04.2017 │Hamburg – Lecture “Strategic Pricing”

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The topic “Strategic Pricing – Value creation through intelligent pricing strategies” is the focus of the lecture by Professor Dr. Hans-Christian Riekhof, to which the Business Club Hamburg invites to the Hanseatic city on Wednesday, April 19.

There are enormous value creation potentials in pricing

The price has a higher influence on the operating profit than quantities or cost changes. However, the importance of strategic pricing is massively underestimated by most companies. Empirical studies clearly show that there are enormous value creation potentials in pricing. Too few companies have developed a long-term pricing strategy, too few companies consistently use the levers of price enforcement, and only a few companies have price controlling that deserves this name.

How to build high pricing competence

Dr. Hans-Christian Riekhof knows pricing from his own management experience. He was, among other things, division manager at Beiersdorf and marketing director in the Otto Group in Hamburg. The professor for International Marketing at the PFH Private University of Göttingen and consultant of renowned companies in strategy and marketing topics is also author and editor of various books on strategy, marketing and retail business. Most recently, his book on “The 6 Levers of Strategy Implementation” and the 3rd edition of the book on “Retail Business” he edited were published. In his lecture, he reports entertainingly and practically, which levers can be used to increase pricing competence, which building blocks and processes belong to a long-term pricing strategy. Using case studies and practical examples, it is shown how companies build high pricing competence instead of getting involved in every price war. After the event, a joint conclusion with interesting discussions and culinary delights is planned. Venue:
Business Club Hamburg
Elbchaussee 43
22765 Hamburg Date:
Wednesday, April 19, 2017
19:00 – 22:00 hrs Costs:
The participation in this event is associated with a cost contribution (including buffet at the end) of 20 euros per person. Drinks will be charged according to consumption. Further information and registration at: http://www.bch.de/veranstaltungen/prof-dr-riekhof-strategisches-pricing-wertschoepfung-durch-intelligente-preisstrategien/