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Alumni-Stammtisch

27.11.2025 | Göttingen – “Xmas-Lectures” with presentations by PFH alumni

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Save the date: The Xmas-Lectures will also take place in 2025. A format in which former students of the PFH Private University of Göttingen provide insightful insights into very different industries in which they now work with short presentations and current topics. The planning for the line-up of the speakers is already underway in the background.

The this year’s Xmas Lectures are scheduled for November 27, 2025. Starting at 4:00 p.m., they will start in Göttingen in the proven format, which traditionally also includes a joint visit to the Göttingen Christmas market, where the evening ends in a relaxed atmosphere from around 7:00 p.m.

As soon as further details are known, they will be announced here on the homepage, says initiator Prof. Dr. Hans-Christian Riekhof, who is looking forward to active participation and points out to mark this date in the calendar now.

In an interview with Prof. Riekhof, Philipp Wacker, managing director of the compressed air and pneumatics specialist Riegler, explains the background to the repositioning of his B2B brand.

Repositioning: Why the B2B brand Riegler now relies on emotions

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In an interview with Prof. Riekhof, Philipp Wacker, managing director of the compressed air and pneumatics specialist Riegler, explains the background to the repositioning of his B2B brand.

Realigning a brand in the business-to-business environment is a demanding challenge. The rebranding of a B2B brand was the focus of a lecture by Philipp Wacker (photo), managing director of the company Riegler & Co KG in Bad Urach. The industry: compressed air and pneumatics. Using the practical example of the reorientation of his brand, he provided insights into its B2B marketing concept at the Private University of Göttingen (PFH).

The PFH graduate appeared at the invitation of Dr. Hans-Christian Riekhof, Professor of International Marketing. In an interview with Riekhof, Wacker explains the background to the repositioning of his brand.

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The special challenges associated with rebranding a B2B brand are the focus of the lecture on 15.04.2019 at PFH Göttingen. Philipp Wacker is the managing director of the Fa. Riegler & Co KG in Bad Urach, a company that operates in the field of compressed air and pneumatics. Using the practical example of the realignment of his brand, he provides detailed insights into its B2B marketing conception.

15.04.2019│ Göttingen – Challenges in the Relaunch of a B2B Brand

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The special challenges associated with rebranding a B2B brand are the focus of the lecture on 15.04.2019 at PFH Göttingen. Philipp Wacker is the managing director of the Fa. Riegler & Co KG in Bad Urach, a company that operates in the field of compressed air and pneumatics. Using the practical example of the realignment of his brand, he provides detailed insights into its B2B marketing conception.

The graduate of the Private University of Göttingen PFH Göttingen comes at the invitation of Professor Dr. Hans-Christian Riekhof, who teaches International Marketing at the renowned private university and regularly organizes subject-specific lectures.

Location:
PFH Private University Göttingen
Weender Landstraße 3-7
37073 Göttingen

Date/Time:
Mon., 15.04.2019, 18:00

The event is free of charge. Guests are warmly welcome.

Please register with Ms. Martyna Wieschollek by email at:
wieschollek@nullpfh.de

Photo: Riegler