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Pricing-Newsletter No. 94 (2025): Customer Groups as a Building Block of Pricing Strategy
/in Pricing Newsletter/by Jürgen KettlerDifferent customer types have a very different willingness to pay a certain price. This pricing newsletter sheds light on why it can be a success factor for companies to integrate customer group models into their pricing strategy.
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When Sales Incentives make Price Strategy Implementation impossible
/in Unkategorisiert/by Prof. Dr. Hans-Christian RiekhofNow our newsletter No. 59 can be read in english language now. What is the subject?
We focus on the wide-spread problem, that many well-conceived pricing strategies often fail, just because incentive systems in sales hinder their implementation. In our Pricing Newsletter No. 59, we explain where the greatest opportunities lie in aligning pricing strategies with incentive schemes of your sales team. You will get a close look at the the six execution levers, which we recommend Corporate leaders to use.
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Our Pricing Newsletter No. 59 is now also available in English. What is the topic?
We focus on the widespread problem that many well-thought-out pricing strategies often fail because the incentive systems in sales hinder their implementation. In our Pricing Newsletter No. 59, we explain where the greatest opportunities lie in aligning pricing strategies with the incentive systems of your sales team. You will get a detailed insight into the six implementation levers that we recommend to company leaders.
Learn more:
Pricing Newsletter No. 59 (2022): When incentive systems prevent the implementation of the pricing strategy
https://www.unicconsult.com/pricing-newsletter-no-59-2022-wenn-die-anreizsysteme-die-umsetzung-der-preisstrategie-verhindern/
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Pricing Seminar with Prof. Riekhof
As a participant of the pricing seminar, you will:
- approach strategic pricing with a changed mindset and better assess the contribution of professional pricing to results.
- have a clear methodological framework with the RSEC model to better handle the complexity of pricing.
- develop concrete ideas for quick wins in pricing and assess their feasibility.
- create a reliable estimate of the performance improvement that can be achieved through a pricing project.