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Pricing-Solutions: How Sartorius is mastering product portfolio complexity
Mastering the Complexity of the Product Portfolio: Pricing Categories as a Silver Bullet at Sartorius.
Now our newsletter No. 77 can be read in English language. What is it about?
Sartorius boasts an extensive and specialized product range, presenting a significant complexity for pricing. In this edition, I had the opportunity to discuss the solutions employed by the publicly listed bio-pharmaceutical specialist with Dorian Rieger, Head of Marketing Operations at Sartorius in Göttingen since 2022. Sartorius has been collaborating with UNICconsult in the Pricing domain since 2017.
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Our newsletter No. 77 can now also be read in English language. What is it about?
Sartorius has an extensive and specialized product range, which presents a significant complexity for pricing. In this edition, I had the opportunity to talk with Dorian Rieger, Head of Marketing Operations at Sartorius in Göttingen since 2022, about the solutions of the publicly listed bio-pharmaceutical specialist. Sartorius has been working with UNICconsult in the Pricing area since 2017.
Can your Sales Team Be Utilized for Marketing and Pricing Research?
Now our newsletter No. 42 can be read in English language. What is it about?
Companies in b2b sector often fail, when they look for useful reports on market price evolvement. Especially in medium-sized sector they run into nothing, because there is no comprehensive reports from any market research institutes available. Extensive market studies do not prove cost-effective here because markets tend to be smaller and highly segmented. You might ask why not not harness your own sales team for market and pricing research. This newsletter dives into the matter und will give you answers.
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Our Newsletter No. 42 can now also be read in English. What is it about?
Companies in the B2B sector often fail when searching for useful reports on the development of market prices. Especially in the medium-sized sector, they run into nothing, because there are no comprehensive reports from market research institutes. Extensive market studies are not cost-effective here, as the markets are usually smaller and highly segmented. You might ask yourself whether you could not use your own sales team for market and price research. This newsletter gets to the bottom of the matter and gives you answers.
