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With the WIGGI App, the company locandis won the German Brand Award in the category "Excellence in Brand Strategy and Creation // Brand Communication – Digital Solution and Apps" on June 9, 2022.

WIGGI-App: locandis wins the German Brand Award

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With the WIGGI App, the company locandis won the German Brand Award in the category “Excellence in Brand Strategy and Creation // Brand Communication – Digital Solution and Apps” on June 9, 2022. The WIGGI-App, successfully implemented for Android and iOS with the C J Wigger KG for the hagebaumarkt Neumünster 1, enables a direct digital dialogue with every customer in the hagebaumarkt. This offers many exciting opportunities to interact directly with customers via an app and gain valuable insights into customer behavior.

The WIGGI App: Location-based Marketing and digital customer card for the hagebaumarkt

In the current tension between online trade and stationary trade, it is becoming increasingly important to digitalize the shopping experience. In order to meet customer expectations and strengthen the attractiveness of stationary trade in the long term, the physical shopping experience must be digitally accompanied. The independent jury of the German Brand Award has now awarded the excellent brand leadership of the company specialized in solutions around Locationbased Marketing and Digital Customer Cards.

Link:

Complete press information
https://www.locandis.de/locandis-gewinnt-den-german-brand-award/

In a guest contribution in the Food Newspaper, Prof. Hans-Christian Riekhof illuminates the topic of instore navigation in retail. He had previously asked experts about the status of instore navigation in retail.

Guest contribution in Food Newspaper: Instore navigation offers more than just orientation

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In a guest contribution in the Food Newspaper, Prof. Hans-Christian Riekhof illuminates the topic of instore navigation in retail.
With the help of this digital technology, which allows customers to search for products and further information via their smartphone, retailers want to improve their customers’ satisfaction.

But in addition to orientation, the technologies of instore navigation offer many more possibilities, writes Riekhof. Thus, the trade also benefits from a number of advantages: in addition to positive effects on profitability with sales growth, it also learns more about what is happening on the sales floor. With regard to expectations of the use of technology from the perspective of experts in food retailing and other areas of retail, Riekhof conducted a survey among experts in retail.

Hagebaumarkt uses excellent app for instore navigation

Some key results of the (not representative) survey are presented by Riekhof in the guest contribution. He thus provides an insight into how the status of instore navigation is assessed in retail today. Finally, the expert makes a brief assessment of the extent to which – unlike in e-commerce – important aspects of digitization have arrived in traditional retail. The Hagebaumarkt in Neumünster has excellently implemented the digitization of its stationary retail business. With the recently awarded WIGGI app, developed by locandis, a company specializing in location-based marketing and instore navigation solutions, an indoor navigation is active that makes all 60,000 products of the hagebaumarkt easily findable via integrated product search. In addition, the product availability and daily price information can already be viewed at home via the app. Furthermore, the hagebaumarkt app allows a direct digital dialogue with each customer.

Hans-Christian Riekhof is, among other things, Professor of International Marketing at the PFH Private University of Göttingen and CEO and shareholder of locandis GmbH.

Further links

You can read the detailed article in the Food Newspaper here as a pdf:
https://www.unicconsult.com/wp-content/uploads/2021/12/LZ-Gastbeitrag_Studie-Instore-Navigation_1221.pdf

More about the excellent WIGGI app of the Hagebaumarkt:
https://www.unicconsult.com/hagebaumarkt-app-locandis-fuer-indoor-navigation-ausgezeichnet/

For location-based marketing and digital customer card with the WIGGI hagebaumarkt app, locandis wins the Best Retail Cases Award September 2021 in the category "Retail Marketing & Services".

hagebaumarkt App: locandis Awarded for Indoor Navigation

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For location-based marketing and digital customer card with the WIGGI hagebaumarkt app, the company locandis wins the Best Retail Cases Award September 2021 in the category “Retail Marketing & Services”.

The central component of the WIGGI hagebaumarkt app is indoor navigation. It allows customers to find all 60,000 products of the hagebaumarkt in Neumünster using the integrated product search. By locating customers in real time, the solution can always determine the direct path to the desired product and guides the customer with precise instructions directly to the shelf. Furthermore, product availability and daily price information can be viewed at home via the app. In addition, the WIGGI hagebaumarkt app allows a direct digital dialogue with each customer.

Customers receive information and offers directly at the shelf via the WIGGI app developed by locandis via push notification on their own smartphone. These messages are always personalized and location-based.

Location Based Services: Important information at the right place at the right time

“The core idea of location-based marketing is that people are extremely open to advertising in certain situations. Directly at the shelf, they are interested in products, backgrounds, application information. We take this into account with our project”, says Prof. Dr. Hans-Christian Riekhof, Managing Director of locandis GmbH. “The smartphone is the ideal personal communication channel: in the WIGGER hagebaumarkt I can navigate to the desired product. This is the digitization of stationary retail business. Nothing more and nothing less”, continues Riekhof.

hagebaumarkt app clear winner with the jury

With the Best Retail Cases Awards, outstanding examples from retail and gastronomy are regularly awarded, in which modern technologies and services are used to the advantage of customers and companies. A knowledgeable jury and the users – i.e. the retailers themselves – choose their favorites.

“The jury members could still remember their last visit to the hardware store, where they had to search for certain products for a long time. Therefore, they saw the WIGGI hagebaumarkt app implemented by locandis as a clear winner, as it guides users in the store directly to the desired items and even provides additional information”, is the justification of the Best Retail Cases jury.

Further links

https://bestretailcases.com/

www.locandis.de

www.baumarkt-digitalisieren.de

Studies on LocationBased Marketing:
https://www.unicconsult.com/publikationen/forschungsberichte/

The newsletter from Mobilbranche.de addresses the topic of "Instore-Navigation in hardware stores". The online information channel points out the advantage in product search that the system developed by the Hamburg company locandis offers.

Mobile Industry: Newsletter Addresses Instore-Navigation in Hardware Stores

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The newsletter from Mobilbranche.de addresses the topic of “Instore Navigation in hardware stores”. In its issue on 06.09.2021, the online information channel, which informs decision-makers about important topics, developments and trends around mobile technology, reports on the advantage that the system of Instore Navigation developed by the Hamburg company locandis offers.

It says: “If you are not a regular customer in the hardware store, you probably know the difficulty of finding the product you are looking for. Not for nothing is there an information desk in almost every hardware store where you can then have the employees explain the way through the often long aisles. At Hagebau dealer Wigger in Neumünster, an app from the Hamburg locandis GmbH now helps. Here you can enter the product you are looking for and then be guided to the right place by Instore Navigation. If you need several products, the app calculates the shortest way through the store to find everything as quickly and stress-free as possible.”

Locandis GmbH specializes in solutions around location-based marketing, indoor navigation, digital customer cards and more.

Further links

Newsletter from Mobilbranche.de:
https://mobilbranche.de/2021/09/luca-app-mit-grossem-update-honor-zieht-an-xiaomi-vorbei-instore-navigation-im-baumarkt

Hardware store: Instore Navigation offers targeted finding of products:
https://www.unicconsult.com/baumarkt-instore-navigation-bietet-zielsicheres-finden-von-produkten/

Article on the homepage of the company locandis:
https://www.locandis.de/instore-navigation-mit-der-app-durch-den-baumarkt/

Recently, the PFH Private University of Göttingen published a study on Instore Navigation in retail:
“Instore Navigation in German retail” (Riekhof, Grüneklee, Reutel, 2021)

In Neumünster, you can navigate through the hardware store using an app. The instore navigation allows for accurate and quick finding of desired products. Unnecessary detours by frustrated visitors are a thing of the past.

Hardware Store: Instore Navigation Provides Accurate Product Finding

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Shopping can also be done without detours: In Neumünster, you can navigate through a hardware store using an app. This leads directly to the desired product. The so-called instore navigation is a trend that brings a multitude of advantages in the digitalization of stationary trade.

The starting signal for the project was given in July 2021, when the smartphone app “WIGGI hagebaumarkt” by C.J. Wigger KG Hagebaumarkt in Neumünster went live. In the hardware store, the visitor can expect a whole new shopping experience – one without unnecessary detours. If a customer is looking for saw blades for the jigsaw, for example, he can open his app when entering the store, enter the saw blades into the so-called Product-Finder and is then led directly to the relevant shelf by his smartphone. If the customer enters several products in the hardware store, the app calculates the shortest shopping route. Searching was yesterday, today is found – thanks to instore navigation.

The technology and idea behind it is the Hamburg company locandis.

Full article:
https://www.locandis.de/instore-navigation-mit-der-app-durch-den-baumarkt/

Recently, the PFH Private University of Göttingen published a study on instore navigation in retail:
“Instore Navigation in German Retail” (Riekhof, Grüneklee, Reutel, 2021)

Christian Wigger, owner of several Hagebaumarkt stores in the Neumünster area, was able to convince himself of the effectiveness and reliable functioning of the innovative Location Based Marketing technology during an impressive live demonstration.

Location Based Marketing: Impressive Live Demo in Hagebaumarkt

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Personalized advertising messages on the customer’s smartphone, directly on the shelf in the store: Location Based Marketing (LBM) is one of the big trends in marketing, says Hans-Christian Riekhof, marketing professor at PFH Private University of Göttingen. The advantages are clear to Riekhof: “With Location Based Marketing, stationary retail in particular reaches its customers where they are particularly receptive to advertising. At the shelf, with the intention to buy, the customer is interested in the product and its applications. Location-based campaigns delivered to the smartphone have a very high advertising effectiveness.”

Christian Wigger, owner of several Hagebaumarkt stores in the Neumünster area, was able to convince himself of the effectiveness and reliable functioning of the innovative technology during an impressive live demonstration of a Location Based Marketing action. Stefan Brinkhoff, managing partner of locandis GmbH from Hamburg, had prepared the demo in a Hagebaumarkt in Neumünster with his team. Wigger had invited several entrepreneur colleagues from the Hagebau environment to participate in this event. The participants installed the locandis app on their smartphone. In the hardware store, personalized campaigns were then delivered to them directly at the shelf and at action placements.

Up to 80 percent of customers can be reached – but they need to be introduced to the topic

Wigger was enthusiastic and is now planning a real test phase. “It is impressive how reliably the Beacon technology works in combination with the app today and how appealing the campaigns were implemented”, Christian Wigger summarizes. “We will definitely deal with it and aim for a real test over 12 months.” The indoor navigation will follow in the second step, which will greatly simplify the product search in the hardware store.

According to locandis CEO Stefan Brinkhoff, the sales effect of LBM is almost always underestimated. “In our experience, up to 80 percent of customers can be reached.” However, customers need to be introduced to the topic and explained the benefits if they are to activate Bluetooth and give permission to send coupons and other benefits.

“Building a direct dialogue with my customers who are currently in my store with a digital customer card as an app is the future of stationary retail”, says Professor Riekhof.

Photo: pexels.com