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Customer groups

Pricing-Newsletter No. 94 (2025): Customer Groups as a Building Block of Pricing Strategy

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Different customer types have a very different willingness to pay a certain price. This pricing newsletter sheds light on why it can be a success factor for companies to integrate customer group models into their pricing strategy.

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Should you simplify your pricing to finally get a handle on complexity? This is the topic of a lecture by pricing expert Prof. Hans-Christian Riekhof on 06.02.2025 at a business breakfast on the Elbchaussee in Hamburg.

06.02.2025 | Hamburg – education & coffee: Strategic Pricing – Should you simplify your pricing to finally get a handle on complexity?

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Many companies are now asking themselves whether the internal pricing processes have become so complex that it would be advisable to fundamentally simplify the discount structures, the numerous net prices stored in the system and the customer-specific conditions.

This is the topic of Professor Riekhof’s lecture on February 6, 2024, who has been dealing with the topic of strategic and operational pricing for many years and has conducted numerous empirical studies on this. There will be surprising answers to the complexity of pricing at one point or another. And the handling of price reductions – especially in a sales crisis – will also be highlighted by the pricing expert.

Where:
Business Club Hamburg
Elbchaussee 43
22765 Hamburg

When:
Thursday, February 6, 2025
09:00 – 11:00 AM

Cost: With your binding registration, a contribution of 24.00 euros per person is associated. This includes a business breakfast, water and all hot drinks.

Registration at:
https://www.bch.de/veranstaltungen/business-fruehstueckstrategisches-pricing-sollten-sie-ihr-pricing-vereinfachen-um-die-komplexitaet-endlich-in-den-griff-zu-bekommen/

You can subscribe to his pricing newsletter here:
https://www.unicconsult.com/pricing-newsletter/

Nettopreise? Bruttopreise? Im B2B stehen sich zwei Preissysteme gegenüber, mit entsprechenden Befürwortern. In diesem Newsletter erfahren Sie, wo jeweils die Vor- und Nachteile liegen.

Pricing-Newsletter No. 87 (2024): Net prices in B2B: the price strategic blind flight

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Nettopreise? Bruttopreise? Im B2B stehen sich zwei Preissysteme gegenüber, mit entsprechenden Befürwortern. In diesem Newsletter erfahren Sie, wo jeweils die Vor- und Nachteile liegen.

Jetzt kostenlosen Zugang erhalten zu allen unseren Pricing Studien, zu unseren Pricing News und zu unseren mehr als 70 Pricing-Newslettern, mit denen Sie zum Pricing Experten werden können.