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On 08.06.2022, Björn Loose, Director Marketing MAN Truck and Bus SE will give a lecture in Göttingen on the topic "Trends in B2B Marketing using the example of MAN Truck and Bus SE".

08.06.2022 │ Göttingen – Trends in B2B Marketing using the example of MAN Truck and Bus SE

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On Wednesday, 08.06.2022, Björn Loose, Director Marketing MAN Truck and Bus SE will give a lecture on the topic “Trends in B2B Marketing using the example of MAN Truck and Bus SE”. The target audience includes both alumni of PFH Private University of Göttingen and external interested visitors. The event starts at 6:00 PM.

Location:
PFH Private University of Göttingen, Weender Landstraße 3-7, 37073 Göttingen

Registration for alumni of PFH and external guests please by mail to riekhof@nullpfh.de.

Further information about MAN Truck and Bus SE:
https://www.mantruckandbus.com/de/man.html

In an interview ahead of the 7th Göttingen Marketing Day, Björn Loose, Senior Vice President MAN Truck & Bus Germany GmbH, provides insight into the marketing of the B2B company against the backdrop of digitization.

Why Influencer Marketing Plays a Big Role at MAN

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MAN Björn Loose
Björn Loose, Senior Vice President MAN Truck & Bus SE

Under the motto “Marketing in times of digital awakening”, the PFH Private University of Göttingen invites you to the Göttingen Marketing Day on November 8. In advance, Prof. Dr. Hans-Christian Riekhof interviewed some of the speakers. Here Björn Loose, Senior Vice President MAN Truck & Bus SE, provides insights into the marketing of the B2B company against the backdrop of digitalization.

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A video preview has now also been released for the 7th Göttingen Marketing Day, which is about the topic "Marketing in times of digital upheaval".

Preview for the 7th Göttingen Marketing Day

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A video preview has now also been released for the 7th Göttingen Marketing Day. Here is the Video teaser on Youtube.

This year’s theme: Marketing in times of digital upheaval. For the event, the PFH Private University of Göttingen and initiator Dr. Hans-Christian Riekhof, Professor of International Marketing, have again invited high-profile companies with exciting lectures. The spectrum ranges from medium-sized companies to global players.

In addition to the international fashion companies Hugo Boss and ABOUT YOU as well as the medium-sized companies Einbecker Brauhaus AG and Hörgeräte KIND, the exclusive luxury brand Bugatti also offers an exciting lecture. Also: MAN as a B2B corporation and the top communication agency Jung von Matt with their example of the Berliner Verkehrsbetriebe as a regional B2C service provider.

Further information and the program overview