04-2024_Pricing-News: Dubai Chocolate – the hype in small luxury for everyday life
Die Dubai-Schokolade hat in den letzten Monaten einen beispiellosen Hype erlebt. Warum zahlen Konsumenten ein Vielfaches für das Produkt? Und was lernen wir daraus?
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Pricewaterhouse Coopers Study on Dynamic Pricing Strategies
As a study by Pricewaterhouse Coopers has now revealed, German consumers are particularly tolerant when it comes to dynamic pricing strategies. The principle: in addition to artificial scarcity, the time factor is intended to bind customers and support sales phases with low turnover. An example is different prices at different times. According to the study, which “Springer Professional” has now published online, six out of ten federal citizens accept fluctuating retail prices. 1,000 German consumers were surveyed in the survey.
Read more about the study at the following link:
https://www.springerprofessional.de/pricing/kundenmanagement/mit-dynamischem-pricing-auf-kundenfang/16408068
Further pricing studies can be found on this website here:
https://www.unicconsult.com/publikationen/forschungsberichte/