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Blouses, Shoes, and Dresses Priced by the Kilo at Pick & Weight
We are used to comparing the price per kilo for fruits and vegetables, and we also accept it when the particularly tasty small tomatoes cost 15 euros per kilo. Dry Aged Beef costs 36 euros per kilo online – plus 11.50 euros for shipping. But many consumers spend less on meat than on tomatoes.
Buying other goods by weight is rather unusual. Or have you calculated what a ton of SUV costs at BMW compared to Skoda? Maybe that would be worth considering.
The price per kilo for clothes is also rather unusual. If you are ever in Berlin, stop by Bergmannstrasse at Pick & Weight, but bring enough time to browse. And pay attention to the colored dots: between 25 and 95 euros per kilo of vintage clothing are in demand. A different pricing model.
Photos: UNICconsult Strategy Development
