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The VDI Nachrichten report on the intention of many companies to want to raise their prices due to increased costs. The magazine refers to the results of the current empirical inflation-pricing study by Prof. Hans-Christian Riekhof and Julius Reutel.

VDI Nachrichten refer to Inflation-Pricing Study

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The VDI Nachrichten report on the intention of many companies to want to raise their prices due to increased costs. In an article from 06.09.2022, the magazine refers to the results of the current empirical study by Prof. Hans-Christian Riekhof and Julius Reutel, who have examined for the Private University of Göttingen (PFH) how companies control and shape price adjustment processes.

The initial situation: supply bottlenecks and problems in international supply chains lead to rising energy and raw material prices – significant price increases for many companies are inevitable.

82% of the companies state in the study that they want to pass on the price increases for raw materials and preliminary materials. A third of the companies surveyed plan price increases of 15% and more in 2022, 72% of the companies surveyed can even imagine a second price increase this year.

Further results of the study: The evaluations of the investigation indicate that new customers in particular will be affected by the price increases. And many companies forego a differentiated approach to price adjustments and implement price increases very generally.

Further links:

Full article in the VDI Nachrichten:
https://www.vdi-nachrichten.com/wirtschaft/es-wird-noch-deutlich-teurer-unternehmen-wollen-preise-erhoehen/

Pricing study on inflation pricing – Riekhof/Reutel, PFH 2022:
https://www.unicconsult.com/referenz/riekhof-reutel-inflation-pricing-empirische-studie-der-pfh-goettingen-2022/

 

How are price increases being implemented in the current times of inflation? Are the responsible executives prepared for "Inflation Pricing"? Do they act quickly and decisively enough, with a strategic concept, differentiated in the price increases? The current study by PFH Private University of Göttingen on "Inflation Pricing" provides insights.

PFH Study “Inflation Pricing”: How do companies implement price increases?

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Price increases have been a highly topical and also sensitive issue for months. Shortages of electronic components, drastic price increases for many materials, exploding sea freight rates, price increases due to the war in Ukraine for gas, oil and electricity, at the same time wage demands by trade unions in unusual magnitudes: This is the environment in which companies have to pass on their increased and presumably also further increasing costs to their customers.

But how are such price increases implemented? Are the responsible executives prepared for “Inflation Pricing”? Do they act quickly and decisively enough? Do they have a strategic concept for the procedure? How differentiated do they implement price increases?

Price adjustments have always been a strategically important component of a comprehensive pricing strategy. They are at the center of the present study, in which we have focused for the first time on a single pricing process, namely price adjustments.

The study is available for free download at the following link:
https://www.unicconsult.com/wp-content/uploads/2022/08/PFH.BRO_.130.220830_Studie_InflationPricing_RZ_web.pdf

Photo: Simon Kadula, pexels.de

Inflationsbdingt sind Unternehmen beim Pricing derzeit stark unter Druck. Wie setzen Unternehmen in diesen Krisenzeiten Preiserhöhungen durch? Im aktuellen Newsletter stellen wir Ihnen dazu die wichtigsten Ergebnisse unserer gerade fertiggestellten Studie zu Preisanpassungs-Prozessen vor.

Pricing-Newsletter No. 63 (2022): Inflation Pricing: How do companies implement price increases? Results of the Pricing Study of PFH Göttingen 2022

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Inflationsbdingt sind Unternehmen beim Pricing derzeit stark unter Druck. Wie setzen Unternehmen in diesen Krisenzeiten Preiserhöhungen durch? Im aktuellen Newsletter stellen wir Ihnen dazu die wichtigsten Ergebnisse unserer gerade fertiggestellten Studie zu Preisanpassungs-Prozessen vor.

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