Retail Group Carrefour Practices Pricing Fairness and Takes a Stand Against Shrinkflation
The French retail group Carrefour presents itself as a fighter against hidden and unjustified price increases from a trade perspective. As reported by the food newspaper, products are currently being marked in its markets that cost the same with less content – this is then referred to as shrinkflation.
The retailer is therefore labeling a number of relevant foods with stickers that warn consumers of the hidden price increases. This once again shows that the trade is ready to confront the manufacturers and at the same time strives to present itself as an advocate of consumers.
“A similar direction was recently taken by the Penny campaign with the headline ‘The true costs’, in which a few products were given significantly higher prices for a limited time to express the hidden and indirect environmental costs. A remarkable approach to achieve media attention”, says Professor Hans-Christian Riekhof.
Links:
Read the full article in the food newspaper here (subscription):
https://www.lebensmittelzeitung.net/handel/nachrichten/preisstreit-carrefour-warnt-vor-versteckten-preiserhoehungen-173339
