Handelsblatt: How Chinese brands like BYD and Xpeng are shaking up German car manufacturers
How Geely, BYD and Xpeng are shaking up German car manufacturers and forcing them to strategically reorient themselves, the Handelsblatt report shows very nicely:
“With the entry of Chinese manufacturers into Europe, it is actually the fourth time that the German automotive industry sees its supremacy threatened by competition from outside. The industry’s reaction pattern is always similar: first the opponent is ignored, then underestimated, then bad-mouthed and in the end the Germans adapt anyway.”
– The editors Lazar Backovic, Franz Hubik, Roman Tyborski in “The long journey to the West – They are called BYD or Xpeng: Almost every month, Chinese brands with their electric models are pushing into the European market. At the IAA they will present themselves as strongly as never before. Can the German car manufacturers withstand the China wave?”, Handelsblatt from 1., 2. and 3. September 2023, page 50, No. 169