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In a current article of the news magazine Der Spiegel, the billion-dollar profits at Mercedes Benz are discussed. The profit has doubled thanks to good price enforcement. In one of our previous pricing newsletters, we highlighted the car manufacturer's new pricing strategy.

Thanks to good price enforcement: Mercedes Benz doubles profit

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In a current article of the news magazine Der Spiegel, the billion-dollar profits at Mercedes Benz are discussed – made possible despite current crises with supply shortages, energy cost explosion and inflation. In our “Pricing-Newsletter No. 60 (2022): Luxury Pricing – What Power of Pricing means for Mercedes Benz in the future” we went into more detail on the corporation’s new marketing and pricing strategy. As Der Spiegel writes, the car manufacturer Mercedes has doubled its profit thanks to “good price enforcement”.

Links:

Pricing-Newsletter No. 60 (2022): Luxury Pricing – What Power of Pricing means for Mercedes Benz in the future
https://www.unicconsult.com/pricing-newsletter-no-60-2022-luxury-pricing-was-bei-mercedes-benz-kuenftig-power-of-pricing-bedeutet/

Billion-dollar profits at Mercedes-Benz and Deutsche Bank
https://www.spiegel.de/wirtschaft/unternehmen/mercedes-benz-und-deutsche-bank-melden-hohe-gewinne-a-ff76b172-471b-45f1-87ab-ee8ce86d45be

Photo: Mercedes Benz/UnicConsult